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Top Interior

Agency: Duval Guillaume, Brussels.

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

12 responded to this post

adnerd said on December 5th, 2006

oh i really really love this. is this like it was so cheap i had to get it, even if it didn’t fit? nice…

tamimator said on December 5th, 2006

where is this company (topinterior) stated? Do they have a website?

Jerome Dahdah said on December 5th, 2006

That first one really had me laughing. Excellent idea, nicely executed. Only problem I have is it looks almost exactly like IKEA ads, but those are so simple yet so nice it’s hard not to copy them.

susann said on December 5th, 2006

LIKE IT A LOT
the first one is my favourite, wish the second would be a bit more different than the first. third one needs a little more time to get, could be more ovious.

Dam said on December 6th, 2006

Nice one !!

Etienne Valencienne said on December 6th, 2006

Top Interior is the UK translation of “Top Interieur”. You can find their site on http://www.topinterieur.be/

This campaign just made it to the Eurobest shortlist.

Deanna said on December 6th, 2006

I like the sofa one the best – it’s the easiest to understand the joke. The carpet one seems like it’s trying to hard. I mean – it’s not hard to cut a carpet to fit your space if you bought MORE carpet than you needed. And it took me a minute to figure out that the closet was covering the door and THAT is why it didn’t fit.

The prices to the side are fine, if not helpful in understanding the message. Though they DO remind me a lot of the H&M ads – but I don’t think that’s too much of an issue seeing as H&M wasn’t the first to put prices in their ads – and they won’t be the last. It’s just – for me anyway – I associate that idea with them.

KeyLime said on December 6th, 2006

1) Turn the sofa sideway
2) Cut off the excess carpeting
3) Turn the closet sideway.

Every problem has a solution.

H said on December 6th, 2006

To Deanna &KeyLime: Way to OVER-analyze this campaign. Please admit, you people can’t stand good ideas made by others then yourself. That’s why you both deserve the Cry Baby-award! Oh, and by the way, this just won BRONZE at eurobest and I bet it’ll win lots more in the future.

Deanna said on December 7th, 2006

Dear H – just because I don’t love the ads you do doesn’t make me over critical. And as I’ve mentioned before – part of this site’s existence it provide room for discussions of ads.

You’ll notice I said I liked it – and then I critiqued it. Every ad can be critiqued [good and bad] NO ad is truly perfect.

Why do you come here, anyway? To say you love certain ads and never give criticism? [or are we only allowed to critique the ads you don't like?] That’s fine – but leave it your comments about the ads and not about the people commenting on this site.

H said on December 7th, 2006

Dear Deanna, I think your just being unreasonable and your commentary is often so irrelevant. You’re just hiding behind the anonymity of blogging and that’s why you’re being so hard and you exaggerate every single detail & fault you can find. For your information: I come here more over a year now and I’ve seen this blog (and lots of others, like adsoftheworld) go completely bad because of bad mouthers like you. For you people luckily not all it’s all about pose and not about advertising. It’s like a game for you: “Find the seven faults” and if you can’t find none, you just invent them and start blowing things up. And rest assured, I’m not the first and the last one who’s going to throw you this in the face. And it’s not only your attitude, more and more I catch people spreading the wrong information or use false references.This web 2.0 disease is increasing and people start to get concious of this. And that’s why I stand up to you. It’s my right, my opinion against your badmouth.