15 Responses to “Henkel”

1. Ben Says:
   January 3rd, 2007 at 3:31 pm

   Once again… I don’t get it. I clicked on the ads, to enlarge them, but still can’t see a difference in the two photos. Consiquently, I don’t get the line. Guess I’m an idiot.

2. zeek Says:
   January 3rd, 2007 at 4:00 pm

   I’m guessing it’s saying there is no discernible difference once you’ve used this magical elixir, from it;s previous unbroken state..
   A 10 for utter obliqueness.

3. Martin Says:
   January 3rd, 2007 at 4:01 pm

   I guess the message should be, that the things can be fixed with the glue as perfect as they were before they broke.

4. Harhar Says:
   January 3rd, 2007 at 4:05 pm

   Now that you explained it, I like it. Though it’s really a shame you had to explain it. Which says more about me

5. Dominik Says:
   January 3rd, 2007 at 4:29 pm

   The link to DDB is misleading (to the German National Library). The correct DDB web site is http://www.de.ddb.com.

6. John Says:
   January 3rd, 2007 at 5:00 pm

   Brilliant. It forces one to carefully examine the ad and provides a feeling of accomplishment once the point is discovered.

7. Camillo Miller Says:
   January 3rd, 2007 at 5:54 pm

   If omeone needed to explain the sense , maybe it’s not so impressive , it’s not you

8. Tero Ylitalo Says:
   January 4th, 2007 at 4:24 am

   Not bad, not bad at all. Took me a sec though, I was first thinking of Henkel Trocken and couldn’t figure out the message…

   

9. 设计｜生活｜发现新鲜 >> 公告:台湾地区地震导致本站访问缓慢，敬请耐心浏览 :-) » Blog Archive » Henkel：让你破碎的物品完好如初 Says:
   January 4th, 2007 at 4:35 am

   […] 这是Henkel胶水的广告.After与Before完全一致没有丝毫的差别(当然了，原本就是同一张的图片做个copy而已)，这个创意虽然有偷巧的嫌疑，但是偷的相当精妙.我相信每一个看到它的人都会下意识地去“找不同”而后才能意识到这不过是一个巧妙的创意，本身并没有什么不同，继而人们也就记住了. […]

10. VonK Says:
    January 4th, 2007 at 10:14 am

    Idea makes sense, but it’s the same ad 3 times.

11. Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Unser täglich Link Says:
    January 4th, 2007 at 11:17 am

    […] Simple aber effektive Anzeigenmotive für einen Sekundenkleber. […]

12. withoutstars Says:
    January 4th, 2007 at 6:35 pm

    I agree with John…there’s an aha with these ads that I quite like. Plus they’re gorgeous to look at. A really cool take on the whole before/after crap we’ve all seen.

13. Joseph Says:
    January 4th, 2007 at 9:55 pm

    Naw their trying to be intelligent and its more like aha… lame. Sorry just not finding the brilliance in it. Its glue it fixes this stuff. its fixed.. Its art direction is cool enough though.

14. Blaze Says:
    January 5th, 2007 at 4:31 am

    Yeah a bit boring and a bit too safe i think. I could think of a million interesting and funny ways to market glue / sticky things etc.

15. withoutstars Says:
    January 5th, 2007 at 1:31 pm

    Big deal Blaze…this is about what glue should do. Fixes shit so it looks good as new. Right on strategy IMO