Headline: “For precise gluing”
Agency: DDB, Duesseldorf.
Agency: DDB, Duesseldorf.
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I’m guessing it’s saying there is no discernible difference once you’ve used this magical elixir, from it;s previous unbroken state..
A 10 for utter obliqueness.
I guess the message should be, that the things can be fixed with the glue as perfect as they were before they broke.
Now that you explained it, I like it. Though it’s really a shame you had to explain it. Which says more about me 
The link to DDB is misleading (to the German National Library). The correct DDB web site is http://www.de.ddb.com.
Brilliant. It forces one to carefully examine the ad and provides a feeling of accomplishment once the point is discovered.
If omeone needed to explain the sense , maybe it’s not so impressive , it’s not you
Not bad, not bad at all. Took me a sec though, I was first thinking of Henkel Trocken and couldn’t figure out the message…
Idea makes sense, but it’s the same ad 3 times.
I agree with John…there’s an aha with these ads that I quite like. Plus they’re gorgeous to look at. A really cool take on the whole before/after crap we’ve all seen.
Naw their trying to be intelligent and its more like aha… lame. Sorry just not finding the brilliance in it. Its glue it fixes this stuff. its fixed.. Its art direction is cool enough though.
Yeah a bit boring and a bit too safe i think. I could think of a million interesting and funny ways to market glue / sticky things etc.
Big deal Blaze…this is about what glue should do. Fixes shit so it looks good as new. Right on strategy IMO
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Once again… I don’t get it. I clicked on the ads, to enlarge them, but still can’t see a difference in the two photos. Consiquently, I don’t get the line. Guess I’m an idiot.