Isbank.com.tr
A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the legal speed limit. When they come closer they are able to read the billboard text:
Pay your traffic tickets on time without waiting in line - isbank.com.tr
However just as they pass the billboard they will realize that there really isn’t a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.
Posted in Outdoor 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
January 26th, 2007 at 2:07 pm
That’s a GREAT idea. They should try that here in the US.
January 26th, 2007 at 2:15 pm
I’ve seen too many of these, it’s old.
January 26th, 2007 at 3:36 pm
I doubt people’s attention will be on the sign when a pigs car grabs there focus and pumps them full of adrenaline.
January 26th, 2007 at 4:55 pm
Except in the U.S. it should read around the lines of “GOTCHA! Be glad it wasn’t for real. Worrying about being caught next time? You don’t…just OBEY THE LAW!”
Actually cops actual do these types of optical illusions just without any words. (kind of more effective)
I got an idea for rubbernecking
above a reproduction of an accident the sign would read: “HEY! what are you look at? KEEP YOUR EYES ON THE ROAD!”
seriously many road signs here have a neutral tone when it comes to intructions. (read like printed words rather than verbal dirrections for example, you wouldn’t say “no turn on red” casually out loud you would say “hey! no turning on a red signal!”)
anyway this campaigns pretty clever.
January 27th, 2007 at 2:16 am
i like the idea, but its kind of a stretch fitting it in with the product.
January 27th, 2007 at 2:27 pm
I have always wondered why the police don’t do this in general - create optical illusions that would make a driver think they saw an officer waiting for speeders.. would increase the police’s ability to make you concerned about getting a ticket without actually adding more staff…
January 27th, 2007 at 10:53 pm
[…] [via] Taguri : billboards […]
January 27th, 2007 at 11:23 pm
This is not a new outdoor ad. I think the campaign has been published at 2001 or something. It is too old. The agency was Rafineri.
February 5th, 2007 at 3:26 am
[…] Link […]
February 5th, 2007 at 3:31 am
[…] Link […]
February 10th, 2007 at 9:07 am
[…] do). Clever, but I’m not sure how effective an ad campaign it is for Türkiye İş Bankası. Link […]
March 10th, 2007 at 7:02 am
[…] Source: Turkish Bank Billboard - isbank.com.tr […]