A real size fibreglass Mini was attached to a ramp that would move the car up and down creating a Yo-Yo effect.
Agency: BBDO, Italy.
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but… why?
Alright, it’s a nice thought but I have no idea why it’s been done… and can it walk the dog around the world?
It is eye catching, it is a good idea, and I guess it helps the whole ‘this car is really tiny’ campaign…but I’m not sure if it is effective on selling you the product
I agree. What’s a Yo-Yo got to do with a Mini? Do the new ones come with winch on the front bumper? Come on.
YO-YO = fun, Mini = fun 
i think that…now a days, Mini don’t need to say
“hello, i’m a good car”
because…c’mon..it’s..Mini!!!
so, what they do, is..have fun..i mean..they don’t need an ad, a campaign..they don’t need anything…!
That is a great outdoor ad. MINI’s outdoor work is some of the best, no question. I have a recent post on CP+B and their work on MINI, check it out.
dig it
If I had a yoyo in the 80s, I would have bought a Mini for me – and my children
Okay, yes. Mini and YoYo are both fun. It’s still a stretch.
There are tons ways to say “Mini is fun” relating more to Minis specifically or driving (motoring?) in-general. This just feels like they picked the first “fun” thing on thier list and called it a day.
Why not a shot from the inside with a video game controller as the steering wheel? Pssh. Something, I don’t know…
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To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
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Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
Very creative piece and for a good cause…
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Pfff…i don’t know, it’s an eye-catcher I guess…