Mini
A real size fibreglass Mini was attached to a ramp that would move the car up and down creating a Yo-Yo effect.
Agency: BBDO, Italy.
Posted in Outdoor 
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January 8th, 2007 at 9:23 am
Pfff…i don’t know, it’s an eye-catcher I guess…
January 8th, 2007 at 9:59 am
but… why?
January 8th, 2007 at 10:04 am
Alright, it’s a nice thought but I have no idea why it’s been done… and can it walk the dog around the world?
January 8th, 2007 at 10:31 am
[...] Gracias a Freddy he podido conocer esta publicidad de Mini. El coche se convierte en un pequeño yo-yo subiendo y bajando sobre una rampa que le permite deslizarse. El único inconveniente que podrÃa encontrarle es si realmente da sensación de yo-yo, aunque para eso deberÃa de conocer a la velocidad en la que se desplaza el Mini y si al público le da tiempo a percibir ese movimiento. La agencia responsable de este increÃble outdoor es BBDO Italia. [...]
January 8th, 2007 at 10:44 am
It is eye catching, it is a good idea, and I guess it helps the whole ‘this car is really tiny’ campaign…but I’m not sure if it is effective on selling you the product
January 8th, 2007 at 12:23 pm
I agree. What’s a Yo-Yo got to do with a Mini? Do the new ones come with winch on the front bumper? Come on.
January 8th, 2007 at 12:35 pm
YO-YO = fun, Mini = fun
January 8th, 2007 at 2:28 pm
[...] Via Advertising/Design Goodness. [...]
January 8th, 2007 at 2:54 pm
i think that…now a days, Mini don’t need to say
“hello, i’m a good car”
because…c’mon..it’s..Mini!!!
so, what they do, is..have fun..i mean..they don’t need an ad, a campaign..they don’t need anything…!
January 8th, 2007 at 5:01 pm
That is a great outdoor ad. MINI’s outdoor work is some of the best, no question. I have a recent post on CP+B and their work on MINI, check it out.
January 8th, 2007 at 6:36 pm
dig it
January 9th, 2007 at 5:43 am
If I had a yoyo in the 80s, I would have bought a Mini for me - and my children
January 11th, 2007 at 4:10 pm
Okay, yes. Mini and YoYo are both fun. It’s still a stretch.
There are tons ways to say “Mini is fun” relating more to Minis specifically or driving (motoring?) in-general. This just feels like they picked the first “fun” thing on thier list and called it a day.
Why not a shot from the inside with a video game controller as the steering wheel? Pssh. Something, I don’t know…
January 15th, 2007 at 7:30 pm
[...] Life size Mini yo-yo. Via Advertising/Design Goodness [...]
January 18th, 2007 at 9:32 am
[...] Mini Goes Yo-Yo BBDO has done it again with another great ad for Mini. This time, it’s a full sized fiberglass Mini that moves up and down on the billboard as if it were a yo-yo. Via Advertising Design Goodness. Posted on January 18th, 2007 in Stefan Bean by Stefan | Permalink [...]
January 21st, 2007 at 1:21 am
[...] hits Mini Cooper yo-yo. Tuesday January 16th 2007, 10:16 pm Filed under: Advertising, Creativity, Cars Here’s aneye-catching billboard for the Mini Cooper which features a fiberglass version of the car that goes up and down like a yo-yo. It’s lacking in the same creative payoff that the previous outdoor pieces had, but still eye-catching. You can see it close-up over at Advertising/Design Goodness, which says it was created by BBDO Italy. Spotted on the AdFreak. [...]
January 21st, 2007 at 2:52 am
[...] Comments David Schleicher on Is your life a comedy or tragedy? Mini Cooper yo-yo. Monday January 15th 2007, 10:16 pm Filed under: Advertising, Creativity, Cars, Hers Here’san eye-catching billboard for the Mini Cooper which features a fiberglass version of the car that goes up and down like a yo-yo. It’s lacking in the same creative payoff that the previous outdoor pieces had, but still eye-catching. You can see it close-up over at Advertising/Design Goodness, which says it was created by BBDO Italy. Spotted on the AdFreak. [...]
May 10th, 2007 at 1:45 pm
[...] pictures can be found at the great adgoodness.com web site. Stumble [...]
December 29th, 2008 at 5:38 pm
[...] Mini - A real size fibreglass Mini was attached to a ramp that would move the car up and down creating a Yo-Yo effect. Agency: BBDO, Italy. [...]
June 15th, 2009 at 11:30 am
[...] Mini – A real size fibreglass Mini was attached to a ramp that would move the car up and down creating a Yo-Yo effect. Agency: BBDO, Italy. [...]