Agency: BBDO, Italy.
Pfff…i don’t know, it’s an eye-catcher I guess…
Alright, it’s a nice thought but I have no idea why it’s been done… and can it walk the dog around the world?
It is eye catching, it is a good idea, and I guess it helps the whole ‘this car is really tiny’ campaign…but I’m not sure if it is effective on selling you the product
I agree. What’s a Yo-Yo got to do with a Mini? Do the new ones come with winch on the front bumper? Come on.
YO-YO = fun, Mini = fun 😉
i think that…now a days, Mini don’t need to say
“hello, i’m a good car”
so, what they do, is..have fun..i mean..they don’t need an ad, a campaign..they don’t need anything…!
That is a great outdoor ad. MINI’s outdoor work is some of the best, no question. I have a recent post on CP+B and their work on MINI, check it out.
If I had a yoyo in the 80s, I would have bought a Mini for me – and my children 😉
Okay, yes. Mini and YoYo are both fun. It’s still a stretch.
There are tons ways to say “Mini is fun” relating more to Minis specifically or driving (motoring?) in-general. This just feels like they picked the first “fun” thing on thier list and called it a day.
Why not a shot from the inside with a video game controller as the steering wheel? Pssh. Something, I don’t know…
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