In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon. A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info abou the series.
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series. Several stoppers were placed indoors, such as TV CABO shops and in urban furniture. Several posters were strategically in various city areas.
Agency: Torke Stunt, Portugal.
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