Prison Break
In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon. A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info abou the series.
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series. Several stoppers were placed indoors, such as TV CABO shops and in urban furniture. Several posters were strategically in various city areas.
Agency: Torke Stunt, Portugal.
Posted in Direct, Guerilla 
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January 21st, 2007 at 10:37 pm
[...] Jakby telepatycznie i na zawołanie (przecież „za wielką wodą†ten serial już dawno był emitowany i a przedstawiana kampania ma chyba rok) przypomniał działania reklamowe Fredrik Samuel na swojej stronie. Kampania zrealizowana została w Portugalii i przygotowana przez tamtejszą agencję Torke Stunt. Pozostaje tylko żałować, że u nas oprócz zapowiedzi na Polsacie nic się nie pojawiło, a przecież kolejny Taniec z Gwiazdami tuż, tuż (pora emisji taka sama) więc w jednotelewizorowych gospodarstwach domowych mogą rozegrać się prawdziwe dramaty. Jakie będą wyniki oglądalności zobaczymy już wkrótce - emisja od 28 stycznia. [...]
January 22nd, 2007 at 7:16 am
[...] http://www.frederiksamuel.com/blog/2007/01/prison-break.html [...]
January 22nd, 2007 at 7:36 am
I like these ideas. Good post.
January 22nd, 2007 at 8:46 am
Good stuff but it reminds me of an Amnesty International campaign.
January 23rd, 2007 at 2:46 pm
i loved it!
i mean..it’s nice to see how they want to promote the serie…!
January 25th, 2007 at 5:45 am
Gooooooooood
January 29th, 2007 at 3:42 pm
[...] Via Advertising/Design Goodness. [...]
August 22nd, 2007 at 11:40 pm
Can anyone just inform me about the Prison Break TV shows…. Just longing to see them once more!! Favourite show ever n nice video!!
December 7th, 2008 at 8:26 am
[...] Via [...]