Agency: Downtown Partners, Toronto.
I would think that Sony should stay far away from anything involving smoke and fire, it only reminds of their exploding laptop batteries.
Nice work, not sure what ad the comment above is looking at
nice… yeah… like it.
Nice idea, nice ad on the overall, but I agree with Lola: really bad retouching.
The car just doesn’t seem to belong to the picture, you can’t but see that it was cutted from a scene (with a darker background) and put into.
Besides the car I’d say it is well done, but some more elements could have take advantage of perspective.
Seems like it could be way simpler. I like the idea enough, though.
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tres old skool, and bad retouching.