Tide
Great new campaign for Tide Cold. The art direction is very well done, and the message comes across very nice. If you know the agency that did this, please comment.
Agency: Saatchi & Saatchi, New York.
Found at: Cool Looking Ads
Posted in Print 
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January 10th, 2007 at 5:08 pm
Saatchi & Saatchi, NY.
January 10th, 2007 at 5:22 pm
it was done by Saatchi, NY.
http://adsoftheworld.com/media/print/tide_coldwater_stadium
January 10th, 2007 at 5:59 pm
it’s by Saatchi & Saatchi NYC
I don’t remember the creatives but the designer is Kevin Lee.
January 10th, 2007 at 7:24 pm
Does anyone know how many hours got put into each ad? The concept is great! and exicution is even better. 10/10 from me
January 10th, 2007 at 8:23 pm
It’s a Saatch(i New York) campaign.
http://www.saatchiny.com/
Cya
January 10th, 2007 at 8:26 pm
They made also the TIde To-go ad with a guy with a dirty shirt and a whiter spot made with the tide stick he has in the pocket…
January 10th, 2007 at 8:28 pm
You already showed that ad !
sorry for the triple comment !! Cheers!
January 10th, 2007 at 8:56 pm
Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes
January 11th, 2007 at 6:07 am
Can’t read the bodycopy, the image is too small!
January 11th, 2007 at 11:03 am
“Save loads of energy” is just perfect.
January 11th, 2007 at 11:14 am
As a cynic, I usually hate most ads. Not these. Really well done!
January 11th, 2007 at 1:41 pm
Nice ones!
And really an eye opener
January 11th, 2007 at 3:43 pm
Very nice in every way!
January 12th, 2007 at 12:21 am
very cool. all “logo” work is cool
January 18th, 2007 at 9:44 am
[...] Tide Cold Ads Suggest Major Energy Savings Tide Cold recently released a new series of ads that suggest major energy savings if everyone used Tide Cold. The caption for this ad reads, “If everyone in Los Angeles washed their laundry in cold water for one week, the energy savings could be over 11.8 million kwh. Enough to power a cruise ship from Los Angeles all the way to Hawaii.” Pretty convincing. Via Advertising Design Goodness. Posted on January 18th, 2007 in Stefan Bean by Stefan | Permalink [...]