Agency: Honest Mechanics

Agency: DDB, France

Coca-Cola Japan Co has redesigned its cans and bottles as part of its “The Coke Side of Life” marketing campaign. The beverage maker said Monday that the new look can will hit the Japanese market on Jan 29 before its introduction to the world market in March.

“We live in a world where we make choices every day and ‘The Coke Side of Life’ encourages people to make those choices positive ones,” said Marc Mathieu, senior vice president for carbonated soft drink core brands, marketing, srategy and innovation. “This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color.”

What are your thoughts on this?

Found at: Japan Today

Agency: Scholz & Friends, Hamburg

Here is a great idea that was sent to me this morning. The lights had been changed from a yellowish tone to a bright white to promote Ariel (a leading laundry detergent) Of course this effect would only make sense if it’s dark outside. If you know anymore details on this one please comment.

A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.

Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Paul Chan, V Lau
Photographer: Steve Wong

Found at: Ads of the World.

Agency: Saatchi & Saatchi, Stockholm.
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Magnus Jakobsson