Agency: Saatchi & Saatchi, Stockholm.
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Magnus Jakobsson
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Magnus Jakobsson
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These are hilarious and appalling all at the same time! Good stuff.
soo wrong. kinda like a poor inside joke that somehow made its way to print. tis product could ahve some cool ads done for it, these turn my stomach instead. ( i had to use a pun sorry).
Great stuff.
Thank god that campaign evolved into the last one…the previous one truly suck :S
That’s great stuff!! Three diferent ways to express a simple concept. Love it!
I dun really understand the 2nd and 3rd ad. Especially the 3rd one doesnt really make sense tho. Would sumone be kind to explain pls.. thanks!
the 2d: The icecream looks like poop. You eat it, and then it makes you poop all week long.
the 3:d: It’s two WC-icons having a romantic time in the sunset.
get it?
Is using ice cream as BM really a good idea? Just because the formal similarity makes it possible doesn’t mean it should be done.
Why India? Why not some ubiquitous touristy destination? Why not Orlando? This just feels like a potty-humor jibe at India.
The last one is so freaking tame compared to the first two. Those may have failed to successfully strike the edgy/fun/smart tone they were clearly going for, but this third one just falls flat without even trying.
I love how there are three totally different looking executions for the same idea. More campaigns should be like this, instead of 3 to 4 identical ads that change one little thing, non-essential thing to be considered a campaign. these are cool.
Fodd and a tasteless campaign, the humor is so gross I doubt it makes any good to the brand.
1st and 3rd are great. And VonK, no-one gets the runs travelling to Orlando.
Hey Tom!
tHANKS for the explaination! I get it now! =)
hmm but I still think that these ads arent that good. It doesnt really quite hit the audience!
I think Gd ads are those who hit u in the face and u get the msg there and then the moment u see it!
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The first one is some kind I hate India, politicaly wrong