13 responded to this post

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 mr. t said on February 23rd, 2007

The first one is some kind I hate India, politicaly wrong :P

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 Jerome Dahdah said on February 23rd, 2007

These are hilarious and appalling all at the same time! Good stuff.

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 Yulia said on February 23rd, 2007

soo wrong. kinda like a poor inside joke that somehow made its way to print. tis product could ahve some cool ads done for it, these turn my stomach instead. ( i had to use a pun sorry).

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 Tom said on February 23rd, 2007

Great stuff.

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 The Ad Mad! said on February 24th, 2007

Thank god that campaign evolved into the last one…the previous one truly suck :S

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 Yordy said on February 24th, 2007

That’s great stuff!! Three diferent ways to express a simple concept. Love it!

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 rach said on February 26th, 2007

I dun really understand the 2nd and 3rd ad. Especially the 3rd one doesnt really make sense tho. Would sumone be kind to explain pls.. thanks!

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 Tom said on February 26th, 2007

the 2d: The icecream looks like poop. You eat it, and then it makes you poop all week long.

the 3:d: It’s two WC-icons having a romantic time in the sunset.

get it?

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 VonK said on February 26th, 2007

Is using ice cream as BM really a good idea? Just because the formal similarity makes it possible doesn’t mean it should be done.

Why India? Why not some ubiquitous touristy destination? Why not Orlando? This just feels like a potty-humor jibe at India.

The last one is so freaking tame compared to the first two. Those may have failed to successfully strike the edgy/fun/smart tone they were clearly going for, but this third one just falls flat without even trying.

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 tw said on February 26th, 2007

I love how there are three totally different looking executions for the same idea. More campaigns should be like this, instead of 3 to 4 identical ads that change one little thing, non-essential thing to be considered a campaign. these are cool.

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 Jose Roseva said on February 28th, 2007

Fodd and a tasteless campaign, the humor is so gross I doubt it makes any good to the brand.

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 withoutstars said on February 28th, 2007

1st and 3rd are great. And VonK, no-one gets the runs travelling to Orlando.

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 rach said on March 2nd, 2007

Hey Tom!

tHANKS for the explaination! I get it now! =)
hmm but I still think that these ads arent that good. It doesnt really quite hit the audience!
I think Gd ads are those who hit u in the face and u get the msg there and then the moment u see it!

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