Ford Mustang
Here is a series of some interesting Ford Mustang Billboards. If you know more details about these, please comment.
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February 12th, 2007 at 12:30 pm
great work!
February 12th, 2007 at 12:50 pm
These look like mock-ups to me. Notice the fakey shadow on the “desert” board.
This is the kind of thing that only works when seen from a specific point; has to match up with the surroundings.
Unless the’ve found another way to do it (and assuming these are ever actually created), these sorts of things don’t really get it done, IMO.
February 12th, 2007 at 1:02 pm
These billboards are the work of Ian Hart and on his website you can read: “Constructed from GE Lexan EXL semi-transparent resin, the billboard accurately blurs the scene behind it regardless of day, weather or season.†Here’s the link: http://ianhartcw.com/ford.jpg
I blogged about it here: http://crossthebreeze.com/2007/01/15/i-like-it-when-it-blurs/
February 12th, 2007 at 1:09 pm
Thanks for the link Kris
February 12th, 2007 at 1:24 pm
At the cost of lexan, it’s no wonder (to paraphrase a fellow designer) that Ford is losing money.
Granted, these could just be proof-of-concept pieces.
February 12th, 2007 at 2:47 pm
interesting. will it make people crash their GM’s since they’re soo distracted by this piece? My step dad created an animated billboard in Russia that worked likie the old animated wheels of yesteryear (the horse jogging etc kind). except it was powered by wind. it animated an ad and moved at the same speed and in the same direction, no matter which way or speed the wind was blowing. it caused too many accidents on the highway since it was so different. They had to remove it in the end.
February 12th, 2007 at 3:19 pm
That’s a cool idea Yulia. Here in Canada, it’s still illegal to have animation/movement of any kind on a billboard. That’s what Pattison says anyway..
:-/
February 12th, 2007 at 3:21 pm
Great idea.
But, take out the Mustang logo and you could put in the logo of anything that produces over 200 h.p.
February 12th, 2007 at 3:40 pm
I was just thinking if that is printed it is a bit rubbish, being that it would only work from a certain angle. But if it’s transparent I have to say that is a really nice idea.
It will be interesting to see if anyone tries to use the same material for a different product, like maybe sight tests or something.
February 12th, 2007 at 3:56 pm
These billboards are spec-tastic!
February 12th, 2007 at 5:54 pm
How fabulous!
February 13th, 2007 at 2:38 am
It’s very nice that Mr. Hart states how those billboards could be done. Still, the pictures clearly show mock-ups with little more than Photoshop’s “motion blur” filter applied to a rectangle selection.
A concept. Nothing more, nothing less.
February 13th, 2007 at 2:10 pm
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February 14th, 2007 at 6:02 am
They are indeed concepts. I just noticed Ian Hart left a comment about this on AdScam saying he created this in his first year of Miami Ad School. It was never presented to an agency.
February 15th, 2007 at 5:23 pm
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February 15th, 2007 at 9:07 pm
Good idea but a nasty concept, Speeding is contrary to scenic driving. The other way round would be so much uplifting, while everything runs so fast something that would help us keep things in focus would really be so much more exciting.
February 17th, 2007 at 11:16 am
a nice book piece, but wouldn’t work. a span of lexan like that isn’t technically possible for a whole host of reasons.
so who cares? great but logistically impossible ideas get shown to creative directors every day.
February 19th, 2007 at 1:53 pm
I got it straight away. And that’s what’s missing in so many ads.
Aren’t u guys dissecting this a bit too much?