A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.
Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Paul Chan, V Lau
Photographer: Steve Wong
Found at: Ads of the World.
Despite the perspective problem, I think it’s a really nice idea. Just works really well for that product.