15 responded to this post

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 Merlinox said on February 13th, 2007

Escher is ever the best impossible artist.

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 Ryan said on February 13th, 2007

Ooooh my eyes.

Nice idea as usual by those damn Saatchi and Saatchi kids.

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 Yulia said on February 13th, 2007

what is this? MC Escher & Photoshop 101? I don’t get it. Then again I’m not a fan of Lexus, more of an Audi type.

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 Tony M. said on February 13th, 2007

I don’t get it either.

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 jebus said on February 13th, 2007

How is this supposed to make me buy an overpriced heap of metal?

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 VonK said on February 13th, 2007

Escheriffic.

What are they selling? Adjustable ride-height? New manu-matic tranny? Air-ride seats?

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 Jesse J. Anderson said on February 13th, 2007

umm… I don’t get it? I mean I guess it looks cool but… what does it have to do with cars?

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 Peter Marquardt said on February 13th, 2007

What does that have to do with a car?! Can somebody explain the meaning to me please?

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 Bob said on February 13th, 2007

I THINK it’s playing off the vehicle’s 4-wheel-drive capabilities. Thus the tag, “Up, Down, Up” (the vehicles can go anywhere thanks to the 4-wheel-drive), and the accompanying Escher-style visuals (they look like they’re up and down and up all simultaneously).

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 Yulia said on February 13th, 2007

This is way too brainey for me, but in that cheest MC Escher way. the idea is great, just the execution could be pushed… you can create a whole worlds that’s like up and down like the MC Escher drawings—that would be much more engaging.

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 Spotanatomy said on February 14th, 2007

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 Merlinox said on February 14th, 2007

@Bob: I think you said right. A 4-whells drive that can go everywhere, also in impossible directions.

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 Evon said on February 19th, 2007

I didn’t get what the main message was until I read Bob’s reply.

This is series is so-so in selling a concept, but fails in selling cars.

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 rach said on February 26th, 2007

Yea I agree with Evon. Gd concept but who on earth as a lay man will buy the car thru the influjence of this ad??

Gd ads are ads where there moment u look at it, u get it!

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 rach said on February 26th, 2007

Yea I agree with Evon. Gd concept but who on earth as a lay man will buy the car thru the influence of this ad??

Gd ads are ads where there moment u look at it, u get it!

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