Escher is ever the best impossible artist.
Ooooh my eyes.
Nice idea as usual by those damn Saatchi and Saatchi kids.
what is this? MC Escher & Photoshop 101? I don’t get it. Then again I’m not a fan of Lexus, more of an Audi type.
I don’t get it either.
How is this supposed to make me buy an overpriced heap of metal?
What are they selling? Adjustable ride-height? New manu-matic tranny? Air-ride seats?
umm… I don’t get it? I mean I guess it looks cool but… what does it have to do with cars?
What does that have to do with a car?! Can somebody explain the meaning to me please?
I THINK it’s playing off the vehicle’s 4-wheel-drive capabilities. Thus the tag, “Up, Down, Up” (the vehicles can go anywhere thanks to the 4-wheel-drive), and the accompanying Escher-style visuals (they look like they’re up and down and up all simultaneously).
This is way too brainey for me, but in that cheest MC Escher way. the idea is great, just the execution could be pushed… you can create a whole worlds that’s like up and down like the MC Escher drawingsâ€”that would be much more engaging.
[...] Su frederiksamuel.com [...]
@Bob: I think you said right. A 4-whells drive that can go everywhere, also in impossible directions.
I didn’t get what the main message was until I read Bob’s reply.
This is series is so-so in selling a concept, but fails in selling cars.
Yea I agree with Evon. Gd concept but who on earth as a lay man will buy the car thru the influjence of this ad??
Gd ads are ads where there moment u look at it, u get it!
Yea I agree with Evon. Gd concept but who on earth as a lay man will buy the car thru the influence of this ad??
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