Agency: DDB, France
17 responded to this post
subscribes to Comment RSS or trackback URL
Ha. I love that these ads are telling funny stories and get the point across. You see them and want to “read” them because all you have to do is look at some pictures to get the message
These are nice.
that’s a really really really cool ad. I mean it gets to the point and the target audience will love it. Great Planning!!! great execution!!!
Eh…nothing special.
Sorry, Peter, I disagree. Utterly facile. So “you” are a bit of a mess, and your folks think you’re all buttoned down and perfect. What nonsense, particularly as we all know the truth is somewhere in the middle. Wrong example, poor insight, average execution. Sorry, DDB.
Rob, you might be seeing them in a different way than what they meant.
They’re not saying what your folks think you are, it’s what they want you to be. Therein lies the message, you and your parents can both agree on VW Fox.
I can also see how the message would be seen differently and lose it’s effect.
It kind of bothers me that the tagline says essentially the same thing as the copy line.
wow..
well..i LOVED that ad…
yeap, because…it feel it…the message, what it says…everytime!
who are their target? 20-28? well, that’s me. and when i’m buying a car, what my parents think is the last thing i worry about.
Love it!
These ads actually engaged me for longer than normal. Good stuff.
Meh…
Blaze… that’s because they have to to get the message accross. Therefore they wouldn’t work as an outdoor campaign – suitable for press only methinks.
Toal rip of of the current Harvey Nichols stuff that’s running in U.K press. Agency should be totally embarassed.
DDB France….please
Track & Pingback
Trackback and pingback from other blogger
February 28th, 2007 at 12:42 pm
Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Den Eltern für einen VW Fox alles Recht machen mention something about this post....
March 1st, 2007 at 4:21 am
links for 2007-03-01 « La última noche en la tierra mention something about this post....
March 6th, 2007 at 7:32 pm
volks wagon parts » VW Fox mention something about this post....
Leave A Reply
Go Back To Home Coca Cola Can Redesign | ScreamfestPlease Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
Latest Print Posts
Latest Outdoor Posts
Latest Direct Posts
Latest TV/Film Posts
Get your social on
Sponsors
- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Inspiration
Categories
- Ad Industry (18)
- Announcements (47)
- Artsy (12)
- Branding (67)
- Design (47)
- Designers (31)
- Direct (208)
- For Students (1)
- Funny/Weird (28)
- Guerilla (185)
- Inspiration (27)
- Interactive (62)
- Magazine Use (44)
- Not so Good (21)
- Outdoor (233)
- Packaging (15)
- Photography (10)
- POP (8)
- Print (797)
- Rants (9)
- Self Promotion (34)
- Stationary (21)
- Student Work (1)
- Sunday Links (1)
- Think Piece (1)
- Transit (25)
- TV/Film (155)
- Typography (12)
- Uncategorized (7)
- Websites (126)
Monthly Archives
- March 2013
- January 2013
- November 2012
- October 2012
- August 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
A very visual approach. We know who their target market is, but are they communicating the intended message? What do you think?