17 Responses to “VW Fox”

1. Chris Wilson Says:
   February 28th, 2007 at 10:24 am

   A very visual approach. We know who their target market is, but are they communicating the intended message? What do you think?

2. Peter Marquardt Says:
   February 28th, 2007 at 10:49 am

   Ha. I love that these ads are telling funny stories and get the point across. You see them and want to “read” them because all you have to do is look at some pictures to get the message

3. VonK Says:
   February 28th, 2007 at 11:06 am

   These are nice.

4. Christos Says:
   February 28th, 2007 at 12:09 pm

   that’s a really really really cool ad. I mean it gets to the point and the target audience will love it. Great Planning!!! great execution!!!

5. bill bradski Says:
   February 28th, 2007 at 12:33 pm

   Eh…nothing special.

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   February 28th, 2007 at 12:42 pm

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7. Rob Says:
   February 28th, 2007 at 1:37 pm

   Sorry, Peter, I disagree. Utterly facile. So “you” are a bit of a mess, and your folks think you’re all buttoned down and perfect. What nonsense, particularly as we all know the truth is somewhere in the middle. Wrong example, poor insight, average execution. Sorry, DDB.

8. dave(id) Says:
   February 28th, 2007 at 2:41 pm

   Rob, you might be seeing them in a different way than what they meant.

   They’re not saying what your folks think you are, it’s what they want you to be. Therein lies the message, you and your parents can both agree on VW Fox.

   I can also see how the message would be seen differently and lose it’s effect.

9. withoutstars Says:
   February 28th, 2007 at 7:58 pm

   It kind of bothers me that the tagline says essentially the same thing as the copy line.

10. MeDeA_ Says:
    March 1st, 2007 at 12:03 am

    wow..

    well..i LOVED that ad…

    yeap, because…it feel it…the message, what it says…everytime!

11. the illusionist Says:
    March 1st, 2007 at 3:06 am

    who are their target? 20-28? well, that’s me. and when i’m buying a car, what my parents think is the last thing i worry about.

12. links for 2007-03-01 « La última noche en la tierra Says:
    March 1st, 2007 at 4:21 am

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13. Blaze Says:
    March 1st, 2007 at 5:02 am

    Love it!

    These ads actually engaged me for longer than normal. Good stuff.

14. Sam Says:
    March 1st, 2007 at 10:16 am

    Meh…

15. Sam Says:
    March 1st, 2007 at 10:18 am

    Blaze… that’s because they have to to get the message accross. Therefore they wouldn’t work as an outdoor campaign - suitable for press only methinks.

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    March 6th, 2007 at 7:32 pm

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17. umit Says:
    April 18th, 2007 at 2:09 am

    Toal rip of of the current Harvey Nichols stuff that’s running in U.K press. Agency should be totally embarassed.

    DDB France….please