17 responded to this post

mygif
 Chris Wilson said on February 28th, 2007

A very visual approach. We know who their target market is, but are they communicating the intended message? What do you think?

mygif
 Peter Marquardt said on February 28th, 2007

Ha. I love that these ads are telling funny stories and get the point across. You see them and want to “read” them because all you have to do is look at some pictures to get the message

mygif
 VonK said on February 28th, 2007

These are nice.

mygif
 Christos said on February 28th, 2007

that’s a really really really cool ad. I mean it gets to the point and the target audience will love it. Great Planning!!! great execution!!!

mygif
 bill bradski said on February 28th, 2007

Eh…nothing special.

mygif
 Rob said on February 28th, 2007

Sorry, Peter, I disagree. Utterly facile. So “you” are a bit of a mess, and your folks think you’re all buttoned down and perfect. What nonsense, particularly as we all know the truth is somewhere in the middle. Wrong example, poor insight, average execution. Sorry, DDB.

mygif
 dave(id) said on February 28th, 2007

Rob, you might be seeing them in a different way than what they meant.

They’re not saying what your folks think you are, it’s what they want you to be. Therein lies the message, you and your parents can both agree on VW Fox.

I can also see how the message would be seen differently and lose it’s effect.

mygif
 withoutstars said on February 28th, 2007

It kind of bothers me that the tagline says essentially the same thing as the copy line.

mygif
 MeDeA_ said on March 1st, 2007

wow..

well..i LOVED that ad…

yeap, because…it feel it…the message, what it says…everytime!

mygif
 the illusionist said on March 1st, 2007

who are their target? 20-28? well, that’s me. and when i’m buying a car, what my parents think is the last thing i worry about.

mygif
 Blaze said on March 1st, 2007

Love it!

These ads actually engaged me for longer than normal. Good stuff.

mygif
 Sam said on March 1st, 2007

Meh…

mygif
 Sam said on March 1st, 2007

Blaze… that’s because they have to to get the message accross. Therefore they wouldn’t work as an outdoor campaign – suitable for press only methinks.

mygif
 umit said on April 18th, 2007

Toal rip of of the current Harvey Nichols stuff that’s running in U.K press. Agency should be totally embarassed.

DDB France….please

Track & Pingback

Trackback and pingback from other blogger

March 1st, 2007 at 4:21 am links for 2007-03-01 « La última noche en la tierra mention something about this post....
March 6th, 2007 at 7:32 pm volks wagon parts » VW Fox mention something about this post....

Leave A Reply

Go Back To Home |

 Name (*required)

 Email Address (*private)

 Website (*optional)

Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments