A very visual approach. We know who their target market is, but are they communicating the intended message? What do you think?
Ha. I love that these ads are telling funny stories and get the point across. You see them and want to “read” them because all you have to do is look at some pictures to get the message
These are nice.
that’s a really really really cool ad. I mean it gets to the point and the target audience will love it. Great Planning!!! great execution!!!
Sorry, Peter, I disagree. Utterly facile. So “you” are a bit of a mess, and your folks think you’re all buttoned down and perfect. What nonsense, particularly as we all know the truth is somewhere in the middle. Wrong example, poor insight, average execution. Sorry, DDB.
Rob, you might be seeing them in a different way than what they meant.
They’re not saying what your folks think you are, it’s what they want you to be. Therein lies the message, you and your parents can both agree on VW Fox.
I can also see how the message would be seen differently and lose it’s effect.
It kind of bothers me that the tagline says essentially the same thing as the copy line.
well..i LOVED that ad…
yeap, because…it feel it…the message, what it says…everytime!
who are their target? 20-28? well, that’s me. and when i’m buying a car, what my parents think is the last thing i worry about.
These ads actually engaged me for longer than normal. Good stuff.
Blaze… that’s because they have to to get the message accross. Therefore they wouldn’t work as an outdoor campaign – suitable for press only methinks.
Toal rip of of the current Harvey Nichols stuff that’s running in U.K press. Agency should be totally embarassed.
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