15 responded to this post

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 Guilherme Zuhlke O'Connor said on February 16th, 2007

I don’t know… it doesn’t seem to me anywhere near a brilliant idea!

There is a lot of advertising already exploring the idea that the product announced is more important or brings more happiness than things most people would put first: marriage, family, life itself.

It doesn’t seem to me something above the car advertising average quality.

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 Brandon said on February 16th, 2007

Yep, the suicide one rankled people; it was pulled yesterday.

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 Jess said on February 16th, 2007

I think these commercials are really stupid.

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 Bob said on February 16th, 2007

Those damn Brits did it MUCH better years ago with their VW “price” campaign.

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 B said on February 16th, 2007

boring

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 ivan from aotw said on February 16th, 2007

I just love the work of CP+B. It’s sooo real I can almost touch it.

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 knut said on February 16th, 2007

it´s really stupid and not funny at all

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 Ant said on February 17th, 2007

Dumb. :(

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 Nigel said on February 17th, 2007

Interesting how these seem to have touched a nerve. You know, it’s just the message… “VW’s low prices will make you feel good.” That’s all… yeah, the suicide is way too edgy, and I heard it’s been pulled in the US, but hey, the others are just caricatures. Good, memorable stuff, and for the last two at least,, quite well handled.

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 thibaud said on February 17th, 2007

extremely bad !

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 Corwin said on February 17th, 2007

It just has an overall negative feel too it.

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 VonK said on February 19th, 2007

These feel very contrived. Who drives around shouting ad copy out the car window? C’mon…

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 Knoll said on February 21st, 2007

VW’s been spreading themselves pretty thin with positioning. First safe, then fast, now cheap. Where next?

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 A.S. said on February 24th, 2007

When someone says, “Three burgers for $8.” I think I’m going to get three burgers… So when they yell, “Three V-dubs for $17,000,” aren’t we supposed to get ALL three for $17,000?

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