VW
Check out the new Volkswagen campaign by CP+B, some very interesting appoach on selling cars. The suicide one migtt raise some hairs just like it did for the superbowl GM spot.
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February 16th, 2007 at 11:45 am
I don’t know… it doesn’t seem to me anywhere near a brilliant idea!
There is a lot of advertising already exploring the idea that the product announced is more important or brings more happiness than things most people would put first: marriage, family, life itself.
It doesn’t seem to me something above the car advertising average quality.
February 16th, 2007 at 12:14 pm
Yep, the suicide one rankled people; it was pulled yesterday.
February 16th, 2007 at 12:33 pm
I think these commercials are really stupid.
February 16th, 2007 at 4:01 pm
Those damn Brits did it MUCH better years ago with their VW “price” campaign.
February 16th, 2007 at 4:38 pm
boring
February 16th, 2007 at 5:00 pm
I just love the work of CP+B. It’s sooo real I can almost touch it.
February 16th, 2007 at 10:11 pm
it´s really stupid and not funny at all
February 17th, 2007 at 12:11 am
Dumb.
February 17th, 2007 at 1:02 am
Interesting how these seem to have touched a nerve. You know, it’s just the message… “VW’s low prices will make you feel good.” That’s all… yeah, the suicide is way too edgy, and I heard it’s been pulled in the US, but hey, the others are just caricatures. Good, memorable stuff, and for the last two at least,, quite well handled.
February 17th, 2007 at 7:18 am
extremely bad !
February 17th, 2007 at 1:29 pm
It just has an overall negative feel too it.
February 17th, 2007 at 3:37 pm
[…] What is more interesting is the how Volkswagen is marketing cars. It looks like they go back to the roots. A good low priced car affordable for everyone. View the complete serie of ads (3) @ Adgoodness. […]
February 19th, 2007 at 5:56 pm
These feel very contrived. Who drives around shouting ad copy out the car window? C’mon…
February 21st, 2007 at 4:29 pm
VW’s been spreading themselves pretty thin with positioning. First safe, then fast, now cheap. Where next?
February 24th, 2007 at 2:56 pm
When someone says, “Three burgers for $8.” I think I’m going to get three burgers… So when they yell, “Three V-dubs for $17,000,” aren’t we supposed to get ALL three for $17,000?