Watch around Water
Watch Around Water is an education and awareness raising campaign run throughout public aquatic facilities in Western Australia. The campaign was developed to address growing industry concern regarding the supervision of children whilst visiting aquatic facilities. Watch Around Water takes a comprehensive approach to promoting and encouraging adequate supervision of children by parents and appropriate centre policies and practices.
Found at: Marketing-Alternatif.
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February 23rd, 2007 at 9:27 am
I wonder about the impression that this leaves in the mind of the little boy walking past. Surely it can’t be a good one.
February 23rd, 2007 at 12:26 pm
exactly.
February 23rd, 2007 at 3:49 pm
Brilliant. Amazing use of media, a wonderful idea ind frightfully impacting.
February 23rd, 2007 at 6:52 pm
I don’t really think this is creative. You only show an accident.
And it scares you to much, so you get offended instead of effected.
February 24th, 2007 at 2:01 am
too depressing…
February 24th, 2007 at 5:44 am
Tom, it’s creative for the reasons I’ve outlined above. Just because it isn’t a happy, commercial product being advertised, doesn’t mean it’s not a good idea.
the illusionist, I would imagine very many children drown in pools globally and so some preventative measures need to be taken. Unfortunately, there’s no happy way of dealing with the issue.
February 24th, 2007 at 2:45 pm
Just wait until some lifeguard ignores a drowning child because they thought it was an ad. What a moronic spot, honestly.
February 26th, 2007 at 11:35 am
Just wait until another child thinks someone is stuck at the bottom and breathes a lungful trying to help.
Now, If an adult lifeguard can’t tell the difference between a PSA sticker and a real person in a pool s/he looks at every day, that lifeguard might need to switch to concessions.
Agree it’s depressing and intense—that’s where its power comes from, obviously. Whether it gets people to think about their kids’ safety or not is, I think, more important than whether it makes them momentarily melancholy.
Really, though, any parent who needs to be reminded to keep an eye on his/her children in the water might just be thick-skulled enough to need this sort of jarring experience.
February 26th, 2007 at 12:35 pm
It would be better if the real kid on the right was dead too.
February 26th, 2007 at 12:37 pm
It would be better if the real kid on the right was dead too. Ad-wise better. I have nothing personal against him.
February 27th, 2007 at 4:51 pm
I’m not calling thievery, but it’s unfortunately the exact same idea as the Canadian Red Cross ads from about 6 months ago:
http://blogger.xs4all.nl/marcg/archive/2006/09/15/122996.aspx
February 28th, 2007 at 11:51 am
bad taste
March 3rd, 2007 at 10:33 am
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