exactly.

I don’t really think this is creative. You only show an accident.

And it scares you to much, so you get offended instead of effected.

Tom, it’s creative for the reasons I’ve outlined above. Just because it isn’t a happy, commercial product being advertised, doesn’t mean it’s not a good idea.

the illusionist, I would imagine very many children drown in pools globally and so some preventative measures need to be taken. Unfortunately, there’s no happy way of dealing with the issue.

Just wait until another child thinks someone is stuck at the bottom and breathes a lungful trying to help.

Now, If an adult lifeguard can’t tell the difference between a PSA sticker and a real person in a pool s/he looks at every day, that lifeguard might need to switch to concessions.

Agree it’s depressing and intense—that’s where its power comes from, obviously. Whether it gets people to think about their kids’ safety or not is, I think, more important than whether it makes them momentarily melancholy.

Really, though, any parent who needs to be reminded to keep an eye on his/her children in the water might just be thick-skulled enough to need this sort of jarring experience.

It would be better if the real kid on the right was dead too. Ad-wise better. I have nothing personal against him.

bad taste