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    Wired Rebranding

    I picked up my copy of Wired magazine the other day and noticed that they have rebranded themselves. I think they did a great job with the logo and editorial, still keeping the wired feel that the readers are used to. Check it out if you get a chance.

    They have also rebranded their website, click here to view it.

    TAGS: Branding, Editorial, Logo, Magazine, Rebranding, Website, Wired

    RELATED POSTS: Best Buy Rebranding,Intel Rebranding,Apple vs. Postal,TLC Rebranding,

    Posted in Branding   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Friday, February 2nd, 2007 at 1:03 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    10 Responses to “Wired Rebranding”

    1. Roy Says:
      February 2nd, 2007 at 1:06 pm

      …and the new design is on the right, right? The left one looks pretty ugly to me.

    2. Lonnie Says:
      February 2nd, 2007 at 1:42 pm

      The guy (can’t find the latest Wired mag to get his name) that was responsible for the look of Texas Monthly left Texas Monthly and is now responsible for WIRED. You may not have noticed, but WIRED is really looking a lot like Texas Monthly now.

    3. Freddy Says:
      February 2nd, 2007 at 1:57 pm

      Lonnie: Do they have a website?

    4. Jerome Dahdah Says:
      February 2nd, 2007 at 2:08 pm

      About time. Every time I look at Wired, I wonder when they will finally redesign it. Looks much cleaner now, and it keeps the touch of the old design that has become famous in the meantime, especially for being one of the first full CSS websites out there.

    5. Will Says:
      February 3rd, 2007 at 4:25 am

      Used to look VERY mid-90’s. Now it looks very modern, very sophisticated.

      Now it’s COOL to read wired, instead of feeling like a dork.

    6. Will Says:
      February 3rd, 2007 at 4:26 am

      Used to look VERY mid-90’s. Now it looks very modern, very sophisticated.

      Now it’s COOL to read wired, instead of feeling like a dork.

    7. Noushad Moidunny Says:
      February 4th, 2007 at 5:02 am

      New mag design looks great!! Unfortunately you would not feel the same about their website.

    8. mr. t Says:
      February 4th, 2007 at 5:11 pm

      I rather would stay with that old one, the new logo looks like it will be changed in close future :/

    9. pixtorm blog » Blog Archive » ronda de links # 66 Says:
      February 7th, 2007 at 9:49 am

      [...] » Wired Rebranding wired le metio la mano a su imagen, tanto en la revista como en su web. un referente gráfico que no se puede perder de vista. vía: Advertising/Design Goodness (tags: wired articles branding) [...]

    10. Wired Redesign at Big & Sharp Says:
      February 9th, 2007 at 1:39 am

      [...] from Frederik Samuel, thx [...]

    Leave a Reply


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