Agency: JWT, Egypt.

I really like this even if it’s fake.

Brief:

Canamo, being a magazine and not marijuana, is not be present during the consumption of cannabis, which leads to a significant loss of the key moments where the brand’s presence should generate a strong emotional relation and experience with the connoisseurs of the cannabis culture; thus incrementing the magazine’s subscriptions.

Idea:

Take over the very famous insight in this circle that are the matchboxes that transform into pipes by making a hole in them. For this purpose, we already designed a matchbox that counts with a hole already made, and an attractive and modern design for the object audience.

They will distribute these matchboxes in places where the object audience gathers: surf, rock, skate and cigarettes shops and concerts.

Agency: Base1, Chile.
Creative Director: Alejandro “Lato” La Torre / Hugo López
Art director: Carlos Saavedra
Copywriter: Alejandro “Lato” La Torre

Bloody Coasters (for Mumbai Traffic Police) were printed using a special invisible red ink, wich spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes. When a customer places his frosted, moist glass of alchohol on it, the red ink starts spreading; and the normal face starts bleeding. Alongside, the message reads: Just a reminder: Drunken driving kills.

Agency: Contract, Mumbai, India.

Found at: DirectDaily.

Agency: Saatchi & Saatchi, Dubai.

Found at: AdBlogArabia.

Axe has changed their logo and packaging in germany. Not sure if this is a global change, but im sure we will find out soon. I am not too happy with the new direction they are going. The logo has lost some of it’s originality, and seems to look more and more like the TAG logo.

The bottle itself is an interesting new approach, but I haven’t really decided yet if it’s better than before. What are your thoughts? Better or worse?

Found at: Design Tagebuch.

Agency: Lowe Bull, South Africa.