Axe has changed their logo and packaging in germany. Not sure if this is a global change, but im sure we will find out soon. I am not too happy with the new direction they are going. The logo has lost some of it’s originality, and seems to look more and more like the TAG logo.
The bottle itself is an interesting new approach, but I haven’t really decided yet if it’s better than before. What are your thoughts? Better or worse?
Found at: Design Tagebuch.