I love this new microsite for Coca Cola Zero. The whole concept behind the idea is that Coca Cola is suing Coca Cola Zero becuase it “tastes the same”. The videos are great, so make sure you check them out.
Agency: Crispin Porter + Bogusky
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Yes, Coke’s black can is like green ketchup that Heinz produced…product itself may be good and tasy, but isn’t embraced by potential customers because brand name is the same but it differs so much from the original product.
funny thing. i passed through union station yesterday where they had a ‘new-look’-coke zero branded booth and were giving out coke zero.
however, they were handing out the old cans, and the whole booth was about the NEW coke zero.
i asked the lady… why are you giving out the old can, when the new can is shown in the booth pictures? you’re promoting a new product but handing out the old one. seems wrong.
she said.. well, it tastes the same.
i said… uh huh.
Those videos were great. I only hope CP+B made those videos in Miami. Wasting lawers’ time is wonderful, but wasting FL lawers’ time is priceless.
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How does everyone feel about the black can?