This past February, Days Inn unveiled its new logo to 1,800 of its managers and owners. The new identity helps support the chain’s “A Promise as Sure as the Sun” brand promise and, to boot, because the shape is nearly identical, it won’t break the bank: “We kept what was good and powerful in our logo — the unique and familiar shape and the warm yellow sun — but freshened up the look,” says Chris Trick, VP of marketing.
“By preserving the shape of the logo we were able to keep signage replacement costs at a minimum since there is no need for franchisees to replace the physical signage container if still in good condition.” The old logo clearly needed a refresh, the dark frame made it feel like one of those motels where you could be murdered in your sleep or in the shower; the typography was uninviting and stodgy; and the sun looked more like a 50% off! starburst than an actual sun.
What are your thoughts on this?
Found at: Brand New
But if that were in fact the case, this would be a nice sample of karma. 
I do like it better than the original, but I can’t help but think of a banana sticker.