Agency: Joe Public, South Africa
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Its for a fish and chips restaurant. You can see the logo on the bottom right of the page. In england, they wrap the fish and chips in newspaper. This is just a remainder to get you thinking about fish and chips 
hehehe
Very nice!!
Yeah I like it.
I get it. Cool. A bit gross but hey, that’s how it done. Cool idea.
I enjoy this ad.
Good post Frederik.
Anyone else heading to the chippy?
yeah, looking at that actually made me super hungry. i like it.
It made me hungry, too–nice job.
What I don’t understand is why I’m craving the fish and chips from Epcot, of all places…
Nicely done. I actually read most of the headlines until I found the Famous “ad”. Works well.
As for a slice of lime with fish and chips… I guess I’ll have to try it.
Tasty. And oddly timely for me. I was just talking with someone recently who mentioned that real fish n’ chips are wrapped in newspaper. I’ll have to ask my British friend about the lime though.
Is there a logical explanaition why they wrap them on newspaper? Here in Sydney its usually paper which is nice and sucks the oil. but newspaper? Hello ink?
PS: The add is kinda weird but knowing why, makes sense, i guess.
Cheers
Mmm, oily newspaper ink on my food, couldn’t think of anything tastier!
Nah, but if that’s the way they do it, then the ad is excellent.
I’ve been to england, I’ve had fish and chips, the ad is excellent and I’m gonna get something to eat now.
’nuff said
I’ve seen this type of Ad i Sweden for British Airways back in 2005…
I have seen an almost identical execution for British Airways three years ago.
I like this ad. Looks quite realistic. Maybe it smells like fish
dang! I’m getting hungry now!!!!!!!!!!!!!!1
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March 22nd, 2007 at 6:04 am
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I like the execution, but I don’t get the ad…if there’s any message their are trying to get through, I’m not getting it.
Anyone?