6 Responses to “Kleenex”

1. Von K Says:
   March 22nd, 2007 at 11:46 am

   Good concept, love the style, but even after working for it I still couldn’t stop the Kleenex from abiguously shifting between what it appears to be at first and what I know it should be.

   This kind of thing makes you read the photo to find the message. That Kleenex needs to look unmistakably Kleenex-y, or the payoff is lukewarm.

2. esther Says:
   March 22nd, 2007 at 3:04 pm

   dont agree, it jumps right at you

3. Filippo Says:
   March 23rd, 2007 at 10:57 am

   Already done:

   http://www.ibelieveinadv.com/2006/12/tempo/

4. This is going to be a cliff hanger « Doobybrain.com Says:
   March 23rd, 2007 at 1:01 pm

   [...] here are two great ads about product strength. One is from Reynold’s and the other from Kleenex. Clever [...]

5. shedwa Says:
   March 24th, 2007 at 1:45 pm

   Good call Filippo, and I like the other execution better. It’s easier to understand. I didn’t realize she was making a handkerchief in this one before.

6. Sheldon Says:
   March 29th, 2007 at 11:17 am

   Maybe it’s personal, I feel this is a way better execution. The environment makes it much more personal and funny you don’t need to understand she’s making a hanky to get the message of strength. The other is cold, no joy in the understanding, it’s more just stating message.