LA County Public Health
The LA County Public Health Department wanted to help keep the public healthy and one of the number one ways to avoid the flu is to simply wash your hands. To help drive that behavior, our client the LA County Public Health Department wanted simply to remind people how germs are everywhere on common everyday things we touch.
These signs are similar to the signs placed by the LA Public Health Department at restaurants to let the public know how clean or
unclean a restaurant may be. These signs were placed around town on public items to show the public how unclean many of the every
day things we touch are, with the reminder to ‘Wash your hands.’
Agency: DDB, Los Angeles.
Posted in Guerilla 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
March 7th, 2007 at 6:11 pm
It gets your attention, but it doesn’t look official because it looks like somebody made it in word. Also I associate red with school marks, not blue. I give this campaign an E +
March 7th, 2007 at 7:29 pm
These posters were designed to mimic the Health Grade Posters that are put up in restaurants in L.A County.
Those posters aren’t pretty, they look like they were made on Word, and they have blue “grades.”
That’s what DDB wants people to associate these with, not school grades.
March 7th, 2007 at 7:42 pm
Here’s what the official L.A. signs look loke:
http://flickr.com/photos/hawaii/1301200/
March 7th, 2007 at 10:53 pm
[…] The LA County Department of Public Health put these signs around that mimic poor restaurant hygiene to encourage people to wash their hands to prevent influenza. […]
March 8th, 2007 at 9:54 am
This is dead on… I would project that this campaign, if implemented enough will be effective. Some one will have to let us know. Trying to “perfect” the posters would take away from the message, make it less effective, and look more like an ad.
March 10th, 2007 at 5:01 am
[…] (via adgoodness) […]