The LA County Public Health Department wanted to help keep the public healthy and one of the number one ways to avoid the flu is to simply wash your hands. To help drive that behavior, our client the LA County Public Health Department wanted simply to remind people how germs are everywhere on common everyday things we touch.
These signs are similar to the signs placed by the LA Public Health Department at restaurants to let the public know how clean or
unclean a restaurant may be. These signs were placed around town on public items to show the public how unclean many of the every
day things we touch are, with the reminder to ‘Wash your hands.’
Agency: DDB, Los Angeles.
It gets your attention, but it doesn’t look official because it looks like somebody made it in word. Also I associate red with school marks, not blue. I give this campaign an E +