Agency: Taxi, Toronto
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great work guys
Great Idea! Bad Execution.
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There’s a lot wrong with this, IMO…
After going through all the trouble of affixing a Mini to the building, why not actually put the lights inside? It’s waay too obvious that they are on the building’s roof.
Also, Minis have had HID/Xenon headlights since they were introduced. Why such a spectacular execution for a standard feature?
Am I the only one reminded of the twin beams of light used as a 9/11 memorial?