16 responded to this post

 Peter Marquardt said on March 28th, 2007

Very clever.
Don’t know anything better to say. It just works.

 Justin said on March 28th, 2007

ah yes, special invisible red ink, why didnt i think of that?

 marc said on March 28th, 2007

thanks for visiting directdaily freddy!

Grtz, Marc

 Freddy (the other one) said on March 28th, 2007

Works best with red wine, of course.

 Jose Roseva said on March 28th, 2007

unless I was forced to use this coasters in my bar I wouldnt. who wants to drink and see bleeding people?

 Fresh Peel said on March 28th, 2007

Been seeing some cool stuff on here lately. Keep it up!

 withoutstars said on March 28th, 2007

Great idea. Reminds me of paint-by-numbers paper when I was a kid.

 tom said on March 29th, 2007

Agree with Jose. Very few, if any, restaruant/bar owners in their right minds would use this.

 minxlj said on March 30th, 2007

Tom, the vast majority of bars have an agreement with a specific brewer and any ad material/promotion/collateral that is designed is given out to all the bars/pubs who have to display them as part of the agreement.

(I design for the UK’s biggest lager firm and we have this in their pubs, pub managers don’t get much say in the collateral that is displayed but we do bear in mind while designing the items what they would like to use and what will be beneficial)

Unfortunately, while people might not want to see images of people being killed by drunk driving, it’s a fact of life that these idiots are killing people, and we need to try and raise awareness. I’d much rather see advertising trying to prevent drunk driving, than see my mother/sister/fiance dead because some drunk driver didn’t think of the consequences.

 Finn said on March 30th, 2007

This would only produce red stains to clothes.

 Sandeep Ramje said on March 30th, 2007

A great idea…..most advance i can say,
a next step in awareness…….keep it up contract, mumbai

 tom said on April 2nd, 2007


Didn’t know the owners had not much choice. And I agree Drunk driving is serious and needs to be addressed.

My opinion/reaction though, is this isn’t working. The message I get isn’t connecting drunk driving = danger, loss of life. I get drinking in general = danger, loss of life.

I appreciate the intent and it is a very imaginative idea and execution. I just am not convinced it’s working.

 Hannah said on January 16th, 2008

Not very convincing
i didn’t realize wot i was ’til i read the message!!

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March 29th, 2007 at 10:06 am kut log » Blog Archive » Mumbai Traffic Policeadvertising mention something about this post....
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