Mumbai Traffic Police
Bloody Coasters (for Mumbai Traffic Police) were printed using a special invisible red ink, wich spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes. When a customer places his frosted, moist glass of alchohol on it, the red ink starts spreading; and the normal face starts bleeding. Alongside, the message reads: Just a reminder: Drunken driving kills.
Agency: Contract, Mumbai, India.
Found at: DirectDaily.
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March 28th, 2007 at 11:14 am
Very clever.
Don’t know anything better to say. It just works.
March 28th, 2007 at 11:52 am
ah yes, special invisible red ink, why didnt i think of that?
March 28th, 2007 at 12:38 pm
thanks for visiting directdaily freddy!
Grtz, Marc
March 28th, 2007 at 1:55 pm
Works best with red wine, of course.
March 28th, 2007 at 1:55 pm
unless I was forced to use this coasters in my bar I wouldnt. who wants to drink and see bleeding people?
March 28th, 2007 at 4:45 pm
Been seeing some cool stuff on here lately. Keep it up!
March 28th, 2007 at 5:02 pm
Great idea. Reminds me of paint-by-numbers paper when I was a kid.
March 29th, 2007 at 10:06 am
[...] » Mumbai Traffic Policeadvertising [...]
March 29th, 2007 at 11:29 am
Agree with Jose. Very few, if any, restaruant/bar owners in their right minds would use this.
March 30th, 2007 at 6:21 am
Tom, the vast majority of bars have an agreement with a specific brewer and any ad material/promotion/collateral that is designed is given out to all the bars/pubs who have to display them as part of the agreement.
(I design for the UK’s biggest lager firm and we have this in their pubs, pub managers don’t get much say in the collateral that is displayed but we do bear in mind while designing the items what they would like to use and what will be beneficial)
Unfortunately, while people might not want to see images of people being killed by drunk driving, it’s a fact of life that these idiots are killing people, and we need to try and raise awareness. I’d much rather see advertising trying to prevent drunk driving, than see my mother/sister/fiance dead because some drunk driver didn’t think of the consequences.
March 30th, 2007 at 7:44 am
This would only produce red stains to clothes.
March 30th, 2007 at 8:09 am
A great idea…..most advance i can say,
a next step in awareness…….keep it up contract, mumbai
April 2nd, 2007 at 10:25 am
minxlj:
Didn’t know the owners had not much choice. And I agree Drunk driving is serious and needs to be addressed.
My opinion/reaction though, is this isn’t working. The message I get isn’t connecting drunk driving = danger, loss of life. I get drinking in general = danger, loss of life.
I appreciate the intent and it is a very imaginative idea and execution. I just am not convinced it’s working.
April 4th, 2007 at 4:27 am
blutige Bierdeckel aus Mumbai…
Bloody coasters for the Mumbai traffic Police. Nice idea […]
……
October 5th, 2007 at 10:47 pm
[...] red ink, which spreads if a customer places a glass on it (due to the moisture). The coasters were used in many bars in [...]
January 16th, 2008 at 9:30 am
Not very convincing
i didn’t realize wot i was ’til i read the message!!