Olay
Agency: Saatchi & Saatchi, Dubai.
Found at: AdBlogArabia.
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March 27th, 2007 at 11:48 am
Great for a computer magazine read by older women… but I doubt that exists. I’d love to know the context
March 27th, 2007 at 11:50 am
It’s so subtle. I feel as though oonly mac users (designers at best) would get it. So you’re advertising to female mac designers/ad who feel like they are aging/damaging their skin and doing so in Dubai. That’s a niche market, I’d say.
March 27th, 2007 at 12:16 pm
Control Z would target any professional woman. Which in a place like Dubai with a booming professional class and well educated women, I’d say this probably works. Although it may be too clever by half.
March 27th, 2007 at 12:29 pm
Yulia, mac users use the Apple key!
I love it but I’m male and in my twenties so thats probably not the best benchmark to judge this on!
I think with people, in particular the 40+ age bracket getting ever more tech savvy, that this ad is bang on the mark but maybe a little too ahead of the game!
You do hear of 14yr olds using these anti wrinkle face creams these days though!
March 27th, 2007 at 1:08 pm
This is pretty clever, though I agree most (perhaps) women would not get it (most men wouldn’t either). But I’m sure Oil of Olay did some research on their market before launching this. If nothing else though, those who don’t get it may be interested to find out what the message is.
March 27th, 2007 at 3:27 pm
not even mac users. for mac users it would’ve been apple+z
March 27th, 2007 at 3:34 pm
I’m sure it didn’t occur to them, but this does have the benefit of working in two “dialects”: in Windows it’s “undo”, and in Unix it’s “suspend”.
(And yes, I’d imagine that even women in Dubai know about “Undo”).
March 27th, 2007 at 3:44 pm
Oh hell yes.
March 27th, 2007 at 4:48 pm
I would also be interested to know the market/pubs it’s running in. But it’s definitely clever. I don’t know how many times, off-line, that I’ve wished for the Undo command or Apple + Z.
March 27th, 2007 at 6:03 pm
A coworker of mine came back from a conference the other day with a sheet of suprising statistics on how the number of older computer users is increasing. We often assume that old people don’t use computers, but that’s not what the stats show. Which is why an ad like this would work.
March 27th, 2007 at 6:45 pm
Trite, this should be filed under cliche…
March 28th, 2007 at 5:22 am
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March 28th, 2007 at 7:30 am
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March 29th, 2007 at 3:19 am
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March 31st, 2007 at 11:31 am
Got to love this, but its target audience is not everyone…Not alot of ppl know what ‘crtl+z’ means…but awesome.
April 2nd, 2007 at 3:48 pm
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April 3rd, 2007 at 3:37 am
i’d guess that this would appeal to secretaries/office workers, who are probably exactly the target demographic. anyone who uses Word would understand it.
April 4th, 2007 at 4:33 am
Perhaps this was solely designed to be entered into award shows…hence the disagreement over the target audience (Because a lot of visual solution don’t have a target audience per se).
May 2nd, 2007 at 11:48 pm
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June 11th, 2008 at 9:12 pm
feels like scam work to me.