Great for a computer magazine read by older women… but I doubt that exists. I’d love to know the context

Control Z would target any professional woman. Which in a place like Dubai with a booming professional class and well educated women, I’d say this probably works. Although it may be too clever by half.

This is pretty clever, though I agree most (perhaps) women would not get it (most men wouldn’t either). But I’m sure Oil of Olay did some research on their market before launching this. If nothing else though, those who don’t get it may be interested to find out what the message is.

I’m sure it didn’t occur to them, but this does have the benefit of working in two “dialects”: in Windows it’s “undo”, and in Unix it’s “suspend”.

(And yes, I’d imagine that even women in Dubai know about “Undo”).

I would also be interested to know the market/pubs it’s running in. But it’s definitely clever. I don’t know how many times, off-line, that I’ve wished for the Undo command or Apple + Z.

Trite, this should be filed under cliche…

i’d guess that this would appeal to secretaries/office workers, who are probably exactly the target demographic. anyone who uses Word would understand it.

feels like scam work to me.

Olay’s target market is working women….. Yeah I think this hits the mark! This ad was designed with their target market in mind. They know exacly what they are doing.