26 responded to this post

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 Peter Marquardt said on March 27th, 2007

Great for a computer magazine read by older women… but I doubt that exists. I’d love to know the context

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 Yulia said on March 27th, 2007

It’s so subtle. I feel as though oonly mac users (designers at best) would get it. So you’re advertising to female mac designers/ad who feel like they are aging/damaging their skin and doing so in Dubai. That’s a niche market, I’d say.

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 DC1974 said on March 27th, 2007

Control Z would target any professional woman. Which in a place like Dubai with a booming professional class and well educated women, I’d say this probably works. Although it may be too clever by half.

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 stu said on March 27th, 2007

Yulia, mac users use the Apple key!

I love it but I’m male and in my twenties so thats probably not the best benchmark to judge this on!

I think with people, in particular the 40+ age bracket getting ever more tech savvy, that this ad is bang on the mark but maybe a little too ahead of the game!

You do hear of 14yr olds using these anti wrinkle face creams these days though!

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 dave said on March 27th, 2007

This is pretty clever, though I agree most (perhaps) women would not get it (most men wouldn’t either). But I’m sure Oil of Olay did some research on their market before launching this. If nothing else though, those who don’t get it may be interested to find out what the message is.

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 mango said on March 27th, 2007

not even mac users. for mac users it would’ve been apple+z

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 Rich said on March 27th, 2007

I’m sure it didn’t occur to them, but this does have the benefit of working in two “dialects”: in Windows it’s “undo”, and in Unix it’s “suspend”.

(And yes, I’d imagine that even women in Dubai know about “Undo”).

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 j2 said on March 27th, 2007

Oh hell yes.

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 karen said on March 27th, 2007

I would also be interested to know the market/pubs it’s running in. But it’s definitely clever. I don’t know how many times, off-line, that I’ve wished for the Undo command or Apple + Z. :|

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 Fresh Peel said on March 27th, 2007

A coworker of mine came back from a conference the other day with a sheet of suprising statistics on how the number of older computer users is increasing. We often assume that old people don’t use computers, but that’s not what the stats show. Which is why an ad like this would work.

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 Young Mr. Arvizu said on March 27th, 2007

Trite, this should be filed under cliche…

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 Maryam said on March 31st, 2007

Got to love this, but its target audience is not everyone…Not alot of ppl know what ‘crtl+z’ means…but awesome.

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 andrew harrison said on April 3rd, 2007

i’d guess that this would appeal to secretaries/office workers, who are probably exactly the target demographic. anyone who uses Word would understand it.

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 David said on April 4th, 2007

Perhaps this was solely designed to be entered into award shows…hence the disagreement over the target audience (Because a lot of visual solution don’t have a target audience per se).

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 amateur said on June 11th, 2008

feels like scam work to me.

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 Michael Schlimmer said on September 11th, 2009

I don’t see why a skin care product would be advertised with a computer theme.

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 Sadona said on February 15th, 2011

Olay’s target market is working women….. Yeah I think this hits the mark! This ad was designed with their target market in mind. They know exacly what they are doing.

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