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    Polaroid

    Polaroid replaced mirrors by cameras in shopping malls and business centers in São Paulo, reinforcing the brand’s concept “Instant Images”.

    Agency: Santa Clara, Sao Paulo, Brazil.
    Creative Director: Fernando Campos
    Art Director: Kika Botto
    Copywriter: Mariana Borga

    TAGS: Bathroom, Brazil, Guerilla, Mirror, Polaroid, Santa Clara, Sao Paulo

    RELATED POSTS: Polaroid Eyewear,

    Posted in Guerilla   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Monday, March 19th, 2007 at 10:50 pm and is filed under Guerilla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    16 Responses to “Polaroid”

    1. fowler Says:
      March 20th, 2007 at 3:36 am

      gimmicky

    2. ELMANCO / Stefano Ricci Says:
      March 20th, 2007 at 8:10 am

      The competion of photos made by phone is great: take a pic with cell is more easy…

    3. Corwin Says:
      March 20th, 2007 at 8:42 am

      I thought they retired this line of products? A dead technology…

    4. lukeMV Says:
      March 20th, 2007 at 9:46 am

      Too bad it’s not a co-ed bathroom, I could see a new type of classifieds….take a picture, write your number, post on wall. haha

    5. Tendance Media : Blog Archive : Polaroïd : Ca vous tente d’être photographié aux Toilettes ? Says:
      March 20th, 2007 at 9:58 am

      […] via publicité, services Street Marketing […]

    6. The Ad Mad! Says:
      March 20th, 2007 at 11:23 am

      Wow…expensive idea :/

    7. : : metablog v5 : : » polaroid Says:
      March 20th, 2007 at 11:58 am

      […] me lo dijo frederick  […]

    8. Von K Says:
      March 20th, 2007 at 1:49 pm

      Save the Polaroid film for people who appreciate it!

      This looks like a rough concept/student work. Unless Polaroid is trying to get people to start buying film again. Crazier things have happened… knitting…

    9. Spotanatomy Says:
      March 20th, 2007 at 3:05 pm

      via
      http://www.spotanatomy.info/index.php?title=polaroid_brasile_san_paolo_guerrilla&more=1&c=1&tb=1&pb=1

    10. ftrc Says:
      March 20th, 2007 at 3:32 pm

      i live in sao paulo and i never heard of this before. it looks like a big fake.

    11. KeyLime Says:
      March 20th, 2007 at 3:49 pm

      it wouldn’t last a day there

    12. Porcelain » Blog Archive » Goodbye Mirrors, Hello Polaroid Cameras? Says:
      March 21st, 2007 at 11:28 am

      […] Link (via AdRants) […]

    13. Yulia Says:
      March 21st, 2007 at 11:57 am

      I think it would just annoy me and make me hate polaroid. A lady needs her mirror.

    14. ohplease Says:
      March 21st, 2007 at 3:53 pm

      Hmmm…. A quick visit to the global polaroid web site…please select your country….and Brazil isn’t one of the choices….

      …Hmmmm.

    15. 设计|生活|发现新鲜 » Blog Archive » Polaroid Instant Images: 用相机代替镜子 Says:
      March 22nd, 2007 at 7:28 am

      […] [发现自:AD Goodness] […]

    16. Tendance Média : Une touche de Tendance, une touche de Media Says:
      April 18th, 2008 at 2:22 pm

      […] via  […]

    Leave a Reply


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