Polaroid
Polaroid replaced mirrors by cameras in shopping malls and business centers in São Paulo, reinforcing the brand’s concept “Instant Images”.
Agency: Santa Clara, Sao Paulo, Brazil.
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
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March 20th, 2007 at 3:36 am
gimmicky
March 20th, 2007 at 8:10 am
The competion of photos made by phone is great: take a pic with cell is more easy…
March 20th, 2007 at 8:42 am
I thought they retired this line of products? A dead technology…
March 20th, 2007 at 9:46 am
Too bad it’s not a co-ed bathroom, I could see a new type of classifieds….take a picture, write your number, post on wall. haha
March 20th, 2007 at 9:58 am
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March 20th, 2007 at 11:23 am
Wow…expensive idea :/
March 20th, 2007 at 11:58 am
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March 20th, 2007 at 1:49 pm
Save the Polaroid film for people who appreciate it!
This looks like a rough concept/student work. Unless Polaroid is trying to get people to start buying film again. Crazier things have happened… knitting…
March 20th, 2007 at 3:05 pm
via
http://www.spotanatomy.info/index.php?title=polaroid_brasile_san_paolo_guerrilla&more=1&c=1&tb=1&pb=1
March 20th, 2007 at 3:32 pm
i live in sao paulo and i never heard of this before. it looks like a big fake.
March 20th, 2007 at 3:49 pm
it wouldn’t last a day there
March 21st, 2007 at 11:28 am
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March 21st, 2007 at 11:57 am
I think it would just annoy me and make me hate polaroid. A lady needs her mirror.
March 21st, 2007 at 3:53 pm
Hmmm…. A quick visit to the global polaroid web site…please select your country….and Brazil isn’t one of the choices….
…Hmmmm.
March 22nd, 2007 at 7:28 am
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