Tony, tony, tony has done it again.
Interesting, cool. Will the average consumer get it? I hope so. Now won’t tis only make sense in the night time when the gates are pulled down… or maybe it’s a special gate that stays closed all the time. I’m overthinking it. It’s cool.
Very cool in it’s simplicity. If the doors remain down, then people should get it. I dig.
Yeah that’s smart and way creative! Kudos to the designer.
Now if only S&S could do it for a real client who actually pays for their own media.
Oh WOW. One of those ideas that you go DUUUH why didn’t I think of that? This is great work. Kudos Saatchi!
Tell me, what street is this on in NYC? I want to go see it…to prove whether it is scam or not. Then I want to find out if the client paid for this, or the agency.
extremely clever idea,great use of an optical illusion making the gates look like aluminum foil.
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