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    Reynolds Wrap

    Agency: Saatchi & Saatchi, NY.
    Creative Director: Tony Granger
    Art Director: Carmine Coppola
    Copywriter: Chuck Pagano

    TAGS: Guerilla, New York, Outdoor, Reynolds Wrap, Roll Down Gate, Saatchi & Saatchi, Tough, USA

    RELATED POSTS: No related posts,

    Posted in Guerilla, Outdoor   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Thursday, March 22nd, 2007 at 2:43 pm and is filed under Guerilla, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    9 Responses to “Reynolds Wrap”

    1. Yulia Says:
      March 22nd, 2007 at 4:16 pm

      Tony, tony, tony has done it again.

      Interesting, cool. Will the average consumer get it? I hope so. Now won’t tis only make sense in the night time when the gates are pulled down… or maybe it’s a special gate that stays closed all the time. I’m overthinking it. It’s cool.

    2. karen Says:
      March 22nd, 2007 at 6:45 pm

      Very cool in it’s simplicity. If the doors remain down, then people should get it. I dig.

    3. Fresh Peel Says:
      March 23rd, 2007 at 1:16 am

      Yeah that’s smart and way creative! Kudos to the designer.

    4. Bob Says:
      March 23rd, 2007 at 11:40 am

      Now if only S&S could do it for a real client who actually pays for their own media.

    5. CBETA Says:
      March 23rd, 2007 at 12:38 pm

      Oh WOW. One of those ideas that you go DUUUH why didn’t I think of that? This is great work. Kudos Saatchi!

    6. This is going to be a cliff hanger « Doobybrain.com Says:
      March 23rd, 2007 at 12:59 pm

      [...] here are two great ads about product strength. One is from Reynold’s and the other from Kleenex. Clever [...]

    7. Danny Says:
      April 1st, 2007 at 9:46 pm

      Tell me, what street is this on in NYC? I want to go see it…to prove whether it is scam or not. Then I want to find out if the client paid for this, or the agency.

    8. Now, These Are Ads ... « TWO A DAY Says:
      April 5th, 2007 at 9:45 pm

      [...] (VIA FREDERICK SAMUEL) [...]

    9. Mark Says:
      May 5th, 2007 at 4:52 pm

      awesome!!!!!!!!!!!!!

      extremely clever idea,great use of an optical illusion making the gates look like aluminum foil.

    Leave a Reply


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