Reynolds Wrap
Agency: Saatchi & Saatchi, NY.
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano









March 22nd, 2007 at 4:16 pm
Tony, tony, tony has done it again.
Interesting, cool. Will the average consumer get it? I hope so. Now won’t tis only make sense in the night time when the gates are pulled down… or maybe it’s a special gate that stays closed all the time. I’m overthinking it. It’s cool.
March 22nd, 2007 at 6:45 pm
Very cool in it’s simplicity. If the doors remain down, then people should get it. I dig.
March 23rd, 2007 at 1:16 am
Yeah that’s smart and way creative! Kudos to the designer.
March 23rd, 2007 at 11:40 am
Now if only S&S could do it for a real client who actually pays for their own media.
March 23rd, 2007 at 12:38 pm
Oh WOW. One of those ideas that you go DUUUH why didn’t I think of that? This is great work. Kudos Saatchi!
March 23rd, 2007 at 12:59 pm
[...] here are two great ads about product strength. One is from Reynold’s and the other from Kleenex. Clever [...]
April 1st, 2007 at 9:46 pm
Tell me, what street is this on in NYC? I want to go see it…to prove whether it is scam or not. Then I want to find out if the client paid for this, or the agency.
April 5th, 2007 at 9:45 pm
[...] (VIA FREDERICK SAMUEL) [...]
May 5th, 2007 at 4:52 pm
awesome!!!!!!!!!!!!!
extremely clever idea,great use of an optical illusion making the gates look like aluminum foil.