15 Responses to “The Bay Red Cross”

1. Marketing Alternatif | Street, Buzz et Guerilla Marketing » //American Red Cross /Gets Shocking Says:
   March 12th, 2007 at 7:01 am

   [...] Via 12/03/2007Enregistré dans : [...]

2. FFFish Says:
   March 12th, 2007 at 1:44 pm

   These scare-mongering tactics have accomplished one thing for me: I’ve decided to never give a nickel to the Red Cross. This sort of media stunt is just *wrong*.

3. The Ad Mad! Says:
   March 12th, 2007 at 1:50 pm

   I never liked ads which you must be on a certain position to get…and this is no exception, sorry

4. whatthe Says:
   March 12th, 2007 at 2:18 pm

   unless your in the exact same spot as the camera was this doesnt work at all, just like the second shot shows

5. Buen concepto visual para concientizar | Blog Vecindad Gráfica Diseño Gráfico Says:
   March 12th, 2007 at 5:08 pm

   [...] Visto en ad goodness [...]

6. Ron Kensey Says:
   March 12th, 2007 at 7:07 pm

   I looked past the Red Cross message, although it didn’t bother me, the take-away that I got was how I might incorporate large format print into shapping a vision.

   I would look for ways to incorporate it in shapping a vision during building or street renovations projects.

   To me the creative display technique was very valuable.

   While the Red Cross piece could be incorporated into an ad, I sense that they might have used it “on location” for foot traffic to view.

7. luisMARAM » Blog Archive » Alerta de terremoto: guerrilla marketing de la Cruz Roja Says:
   March 12th, 2007 at 11:01 pm

   [...] Fuente [...]

8. » Red Cross Outdoor - Coolz0r - Marketing Thoughts Says:
   March 13th, 2007 at 3:34 am

   [...] The opinions differ on these ads that have been put up for the Bay Area Red Cross. Some narrow minded people think the ads aren’t good at all, because they require initiative from the viewer. Yes, you’ve got to move your lazy ass to fit the image into the real world. However, that is exactly what the Red Cross wants you to do. Take action, come closer, see what could happen and give blood so they can help if it happens. You might think about that as well. You can’t expect them to actually set things on fire to show you why they need blood. I think these billboard trucks are great. If you come across them, you’ll come closer, you’ll want to make it fit, once you see that the picture is fitting in really nice with the city scenery. You’ll be ‘interactive’, be it on a lower level, and it’s something that sticks. Which is the entire point. [...]

9. Spotanatomy Says:
   March 13th, 2007 at 12:12 pm

   via
   http://www.spotanatomy.info/index.php?title=croce_rossa_carro_vela_disastro&more=1&c=1&tb=1&pb=1

10. jozso Says:
    March 15th, 2007 at 5:37 pm

    the general rule of thumb with outdoor is you only have but a split second to get the message across, so even if you pass by the truck, pass by the board and catch a fleeting glimpse of the chaos and the red cross logo, the ad works.

    i think these boards are brilliant.

11. Red Cross Ad Says:
    March 16th, 2007 at 12:00 pm

    [...] Via Frederik Samuel [...]

12. the new shelton wet/dry Says:
    March 22nd, 2007 at 4:20 am

    [...] Bay Area Red Cross billboard-trucks [...]

13. kyao888 Says:
    June 20th, 2007 at 11:49 am

    This is definitely one of the most clever campaigns so far. I would want to see the Red Cross logo a bit bigger tho…

    Awesome Overall!

    ——————————
    Kevin Yao
    Preface Media, Inc.
    http://www.PrefaceMedia.com

14. rotes kreuz « design.mir.was Says:
    July 1st, 2007 at 2:09 am

    [...] Szenario nach einem schweren Erdebeben nachgestellt. Das Bild ist in die Umgebung integriert. ->Link Posted in [...]

15. rotes kreuz « design.mir.was Says:
    July 1st, 2007 at 3:58 am

    [...] Szenario nach einem schweren Erdebeben nachgestellt. Das Bild ist in die Umgebung integriert. ->Link Posted in Werbung [...]