I never liked ads which you must be on a certain position to get…and this is no exception, sorry

I looked past the Red Cross message, although it didn’t bother me, the take-away that I got was how I might incorporate large format print into shapping a vision.

I would look for ways to incorporate it in shapping a vision during building or street renovations projects.

To me the creative display technique was very valuable.

While the Red Cross piece could be incorporated into an ad, I sense that they might have used it “on location” for foot traffic to view.

the general rule of thumb with outdoor is you only have but a split second to get the message across, so even if you pass by the truck, pass by the board and catch a fleeting glimpse of the chaos and the red cross logo, the ad works.

i think these boards are brilliant.