Cape Town’s notorious Seuth Esiler has managed to bend and warp many of the city’s trees over time. These boards for the new Golf GTI were tactically placed alongside these trees to demonstrate the GTI’s power.
Agency: Ogilvy, South Africa.
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Yeah, I agree… To me it just looks like a nice garage sale sign.
Yea, the idea of where to advertise and why was great., But they dropped the ball on the execution.
humm so good !!
Nice idea, too bad mini did it years ago with palm trees tied to the billboard.
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To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
Great concept!… - Gabor said:
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
Very creative piece and for a good cause…
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Yeah, right. The sign makes all of Cape Town forget why the trees are bent this way and instantly changes the perception to the effect of a Golf GTI.
Publicity stunt ahoy.