Just a friendly reminder to always proofread your work. This example here is perfect. 
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Here’s another example for ya:
http://adweek.blogs.com/adfreak/2007/04/run_easy_and_sp.html
This is another great example:
http://www.beadesigngroup.com/blog/archives/2006/12/the_impotence_of_proofing_1.php
And for all the german speaking readers of this blog I have another one:
http://www.lemotox.de/post.php?ID=81
Ah this has made my day – thanks so much for posting it.
I work in marketing so have been there and got the t-shirt, so to speak. Superb post 
I think the Reebok one might have been planned viral marketing.
no way???
you think so???
like duh 
Jochen, are you making fun of me?
At least the second letter isn’t an “A” but non the less it’s WAY too close to THAT word OUCCH!!!!!
Also thank goodness they DIDN’T forget the “R”
I think the copywriter already have the rationale to cover-up the mistake.
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It can never be said TOO often…proofread! That way your work doesn’t look like it was done by a 3rd grader.
I know too many adults who think that correct spelling is not something to care about.