Bonaqua Active
Thanks to Jesse for taking this picture while in Hong Kong. Can someone translate the headline? Or if you know more about this creative please let me know.
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April 26th, 2007 at 9:21 am
That’s an ad of a sport drink. The post banner says “Activity of the whole people.” And the words on the punching bag says “Come on, practice your punches.” Very intuitive.
As for this creative, i leave for others.
April 26th, 2007 at 10:49 am
on those two side is a picture about their product ,it’s a kind of sport drink,and the chinese word on it tell about : all the people ,let’s sport . Then the middle thing is for boxing,and the chinese on it telling people,come on,let’s traning it,let’s boxing . sorry about my english not good,just let’s you know the surface meaning,haha.
p.s. l’m not hongkong people,l’m from macau.
April 26th, 2007 at 10:51 am
headline: civil fitness
it’s a sporty drink
April 26th, 2007 at 12:32 pm
The headline mean let’s do exercise.
April 26th, 2007 at 12:41 pm
There are four big Chinese character
å…¨ = All
æ°‘ = People
é‹å‹• = Sports
It means “Sports for all citizens” or “All citizens involve in sports”.
April 27th, 2007 at 4:58 am
Looking at the words, it means sports alright. But the words é‹å‹• can also mean a compaign. This is probably a pun — Bonaqua is a sports(-ish) drink and this is a compaign to get everybody to do sports (hence drink more Bonaqua).
Words on top of 全民é‹å‹• is Bonaqua’s Chinese name (in Hong Kong). In the middle it means “Let’s box”.
April 27th, 2007 at 4:23 pm
I wonder if that’s a real punch bag.
April 28th, 2007 at 7:29 pm
It should be a real punch bag. Its only fixed in case it swings.
Should it be something relating Beijing 2008? Anyway, it must be for people to vent their angers after work.
April 30th, 2007 at 1:59 am
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