9 responded to this post

 PigTailLeo said on April 26th, 2007

That’s an ad of a sport drink. The post banner says “Activity of the whole people.” And the words on the punching bag says “Come on, practice your punches.” Very intuitive.

As for this creative, i leave for others.

 tch said on April 26th, 2007

on those two side is a picture about their product ,it’s a kind of sport drink,and the chinese word on it tell about : all the people ,let’s sport . Then the middle thing is for boxing,and the chinese on it telling people,come on,let’s traning it,let’s boxing . sorry about my english not good,just let’s you know the surface meaning,haha.

p.s. l’m not hongkong people,l’m from macau.

 cbvivi said on April 26th, 2007

headline: civil fitness
it’s a sporty drink

 Nam said on April 26th, 2007

The headline mean let’s do exercise.

 gapshun said on April 26th, 2007

There are four big Chinese character
å…¨ = All
æ°‘ = People
運動 = Sports
It means “Sports for all citizens” or “All citizens involve in sports”.

 alizz said on April 27th, 2007

Looking at the words, it means sports alright. But the words 運動 can also mean a compaign. This is probably a pun — Bonaqua is a sports(-ish) drink and this is a compaign to get everybody to do sports (hence drink more Bonaqua).

Words on top of 全民運動 is Bonaqua’s Chinese name (in Hong Kong). In the middle it means “Let’s box”.

 AsceticMonk said on April 27th, 2007

I wonder if that’s a real punch bag.

 ohp said on April 28th, 2007

It should be a real punch bag. Its only fixed in case it swings.

Should it be something relating Beijing 2008? Anyway, it must be for people to vent their angers after work.

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