That’s an ad of a sport drink. The post banner says “Activity of the whole people.” And the words on the punching bag says “Come on, practice your punches.” Very intuitive.
As for this creative, i leave for others.
on those two side is a picture about their product ,it’s a kind of sport drink,and the chinese word on it tell about : all the people ,let’s sport . Then the middle thing is for boxing,and the chinese on it telling people,come on,let’s traning it,let’s boxing . sorry about my english not good,just let’s you know the surface meaning,haha.
p.s. l’m not hongkong people,l’m from macau.
headline: civil fitness
it’s a sporty drink
The headline mean let’s do exercise.
There are four big Chinese character
å…¨ = All
æ°‘ = People
é‹å‹• = Sports
It means “Sports for all citizens” or “All citizens involve in sports”.
Looking at the words, it means sports alright. But the words é‹å‹• can also mean a compaign. This is probably a pun — Bonaqua is a sports(-ish) drink and this is a compaign to get everybody to do sports (hence drink more Bonaqua).
Words on top of å…¨æ°‘é‹å‹• is Bonaqua’s Chinese name (in Hong Kong). In the middle it means “Let’s box”.
I wonder if that’s a real punch bag.
It should be a real punch bag. Its only fixed in case it swings.
Should it be something relating Beijing 2008? Anyway, it must be for people to vent their angers after work.
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