But a double-page spread? For a bike lock?
The execution is AWESOME
it’s been done before. i think it was from miami ad school student. exact same idea, even the photography style look similar
I love it. Idea and execution are both excellent and match nicely.
This has definitely been done before. I saw this campaign in a student book almost two years ago, and then it appeared in CMYK a few months later.
I think these ads work better as ambients.
Anyway are great.
where does this lock work? not in NY since the bike will be stripped in 5 seconds. Especially in the second ad. The only thing left would be a wheel and handle bars. I’m a biker, I wouldn’t buy this lock.
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