This is a great integrated campaign for the new Mentos Gum. I really like this new approach, and the artistic side of it. Check out the microsite to create your own art.
Agency: Cossette, Montreal.
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It 4×3 because that is the actual package size, which the missing mentos are punched from in order to create the image.
The greatest part of this campaign was what I only realised yesterday, after taking a closer look at an ad that was on a bus shelter: the street level versions are actually made out of gum packages.
*swoon*
Sorry. What can I say, I love good advertising.
Really Good but I preffer the older ads of Mentos.
Check out the videos for the artist stunt here…
Toronto
http://www.youtube.com/watch?v=lLD3Em6zwpw
what a waste of Mentos, bleech.
AND WHY would that want me to get Mentos?????????
THINK people THINK!
Brilliant, simply brilliant, loved it, best ad in a long time. Keep it up!
I turn off your watercooler commercial when it comes on. Drinking spit is disgusting. I can never buy the gum, it would make me think of drinking spit.
Sincerely
Sarah Lamb
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April 5th, 2007 at 5:52 am
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- Smashious said:
That looks cool. I like to try it out.… - Proud Vegan said:
To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
Great concept!… - Gabor said:
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) …
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Hooray for pixel graphics! I wonder how the colors were chosen though and it’s a bit weak that the pattern of mentos repeats after 4×3 already.
Still one of the better campaigns