Mentos Gum
This is a great integrated campaign for the new Mentos Gum. I really like this new approach, and the artistic side of it. Check out the microsite to create your own art.
Agency: Cossette, Montreal.
Posted in Interactive, Print 
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April 4th, 2007 at 2:09 am
Hooray for pixel graphics! I wonder how the colors were chosen though and it’s a bit weak that the pattern of mentos repeats after 4×3 already.
Still one of the better campaigns
April 4th, 2007 at 8:07 am
It 4×3 because that is the actual package size, which the missing mentos are punched from in order to create the image.
April 4th, 2007 at 5:51 pm
The greatest part of this campaign was what I only realised yesterday, after taking a closer look at an ad that was on a bus shelter: the street level versions are actually made out of gum packages.
*swoon*
Sorry. What can I say, I love good advertising.
April 5th, 2007 at 5:52 am
[...] au site, Mentos décline le concept en annonces presse (voir ici) et en vidéo. Quelques vidéos d’artistes Canadiens participant à l’opération sont [...]
April 5th, 2007 at 9:09 am
[...] ad goodness These icons link to social bookmarking sites where readers can share and discover new web [...]
April 7th, 2007 at 11:11 am
Really Good but I preffer the older ads of Mentos.
April 10th, 2007 at 8:23 am
[...] Diese Mentos-Kampagne erinnert stark an die MundM Motive von BBDO. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
April 11th, 2007 at 1:50 pm
Check out the videos for the artist stunt here…
Toronto
http://www.youtube.com/watch?v=lLD3Em6zwpw
Vancouver
http://www.youtube.com/watch?v=h11PtaIxhh4
Montréal
http://www.youtube.com/watch?v=_VYXQGkMc9g
May 5th, 2007 at 4:02 pm
what a waste of Mentos, bleech.
AND WHY would that want me to get Mentos?????????
THINK people THINK!
May 15th, 2007 at 7:23 pm
Brilliant, simply brilliant, loved it, best ad in a long time. Keep it up!
June 20th, 2007 at 9:20 am
[...] Quelle: frederiksamuel [...]
January 5th, 2008 at 6:35 am
[...] Via adgoodness. [...]
October 21st, 2008 at 1:49 pm
I turn off your watercooler commercial when it comes on. Drinking spit is disgusting. I can never buy the gum, it would make me think of drinking spit.
Sincerely
Sarah Lamb