Sugar Free Ants
Found this amazing campaign on AdsoftheWorld which features live ants in billboards. Congrats to the creative team who came up with the idea.
Agency: Rediffusion DYR, Bangalore, India.
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Posted in Outdoor 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
April 19th, 2007 at 2:41 am
Wow, that’s brilliant. If they did indeed use the real stuff, then that’s one of the few ads that really bring out the credibility of the product. For those having problems seeing the Quicktime video on AdsoftheWorld, here’s a version on YouTube:
http://www.youtube.com/watch?v=9AsAnqhJfx4
I’ve gone ahead and added it to the AdGoodness YouTube group.
April 19th, 2007 at 10:10 am
Very cool. There was a similar ad for another sweetner in Archive a while back. Except I think the ants were photoshopped. this is execution is better. Nice idea.
April 19th, 2007 at 7:12 pm
Nice!!
April 19th, 2007 at 8:18 pm
Great idea… till the ants die.