The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened – as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows – Why did the chicken cross the road, and the old ‘three religiously and ethnically diverse gentlemen enter a drinking establishment…’

Agency: Ogilvy, Toronto.