The BC Lions had an amazing season in 2006, we (Rethink) thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.

Agency: Rethink, Vancouver.
Creative directors: Chris Staples, Ian Grais
ACD/Art director: Rob Sweetman
Copywriter: Jono Holmes
Photographer: Patrick Norman
Retouching: Steve Pinter, Jonathon Cesar

See some more at: AdsoftheWorld