Creative Director: Manoëlle Van Der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Edouard Boutinaud
It’s dog food for extra strong dogs. The dog has pushed the couple to the floor and took over the bed/couch.
This one is great, very creative!
Very witty!
I like it… but I suspect Flatazor will have to find a new name for their dog food if they plan to market Crack Activ’ in North America… “you’re feeding your dog what???”
there is a third one: http://adsoftheworld.com/media/print/flatazor_crack_activ_power_dogs_2
I love it.
I with Tim on this one, if dogs had a well know habit of trying to push their owners off their beds then this would be a great ad. Of all the ways to visually say strong dog this seems the weakest.
Nice idea, not sure everyone gets it though.
Not everyone needs to get it. They are only going for people with large dogs. And anyone who has a dog larger than a rat will get this.
If people don’t get this, they might be a bit too slow to be reading magazines.
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i don’t get it