Agency: BBDO, Toronto.
Creative Director: Jack Neary/Ian Mackellar
Art Director: Mark Mason
Copywriter: Patrick Scissons
Creative Director: Jack Neary/Ian Mackellar
Art Director: Mark Mason
Copywriter: Patrick Scissons
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great, haven’t seen a better way to communicate this message by using the brand itself. and i love the fact, that they are using the logo – so much for “never touch the logo”.
nothing to add to susann’s post 
Brilliant!
Yeah, you’ve got to be pretty confident about your corporate identity to do this kind of work. Unfocusing and shaking are one thing, but actually misspelling it? Very cool.
I want one of those glasses
Pure brilliance. Very simple the message and clearly extremely effective. All you have to do now, is get these adverts plastered all over La Paz in Bolivia. Can you believe that there is hardly a drop of the Guinness goodness at 13,000 ft? There’s a Guinness drought up here. Now, there’s a challenge for you.
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May 7th, 2007 at 9:34 am
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great, haven’t seen a better way to communicate this message by using the brand itself.