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    Guinness

    Agency: BBDO, Toronto.
    Creative Director: Jack Neary/Ian Mackellar
    Art Director: Mark Mason
    Copywriter: Patrick Scissons

    TAGS: Bars, BBDO, Canada, Direct, Drink Responsibly, Guinness, Toronto

    RELATED POSTS: Guinness,Guinness Rugby,Guinness Dartboard,Guinness Halloween,

    Posted in Direct   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Sunday, May 6th, 2007 at 3:46 pm and is filed under Direct. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    10 Responses to “Guinness”

    1. susann Says:
      May 6th, 2007 at 4:01 pm

      great, haven’t seen a better way to communicate this message by using the brand itself.

    2. susann Says:
      May 6th, 2007 at 4:03 pm

      great, haven’t seen a better way to communicate this message by using the brand itself. and i love the fact, that they are using the logo - so much for “never touch the logo”.

    3. bloom Says:
      May 6th, 2007 at 4:57 pm

      nothing to add to susann’s post :)

    4. Mercablog » Blog Archive » Guinness contra los excesos Says:
      May 7th, 2007 at 9:34 am

      [...] Vía Adgoodness [...]

    5. AskACopywriter Says:
      May 7th, 2007 at 3:38 pm

      Brilliant!

    6. Nigel Says:
      May 7th, 2007 at 4:34 pm

      Yeah, you’ve got to be pretty confident about your corporate identity to do this kind of work. Unfocusing and shaking are one thing, but actually misspelling it? Very cool.

    7. Guinness - Dont drink and drive. Says:
      May 8th, 2007 at 7:38 am

      [...] Klasse “enjoy responsibility”-Kampagne von BBDO, Toronto, die mit verschiedenen Motiven gekonnt mit dem Thema Alkohol und dem Markennamen Guinness spielt. Gesehen bei adgoodness. [...]

    8. dfwcre8tive Says:
      May 8th, 2007 at 12:02 pm

      I want one of those glasses :)

    9. Nerdcore — Prost! Says:
      June 8th, 2007 at 1:29 pm

      [...] Mehr von der neuen Guiness-Kampagne gibt’s hier… [...]

    10. Paul Says:
      March 18th, 2008 at 9:43 am

      Pure brilliance. Very simple the message and clearly extremely effective. All you have to do now, is get these adverts plastered all over La Paz in Bolivia. Can you believe that there is hardly a drop of the Guinness goodness at 13,000 ft? There’s a Guinness drought up here. Now, there’s a challenge for you.

    Leave a Reply


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