Guinness
Agency: BBDO, Toronto.
Creative Director: Jack Neary/Ian Mackellar
Art Director: Mark Mason
Copywriter: Patrick Scissons
Creative Director: Jack Neary/Ian Mackellar
Art Director: Mark Mason
Copywriter: Patrick Scissons











May 6th, 2007 at 4:01 pm
great, haven’t seen a better way to communicate this message by using the brand itself.
May 6th, 2007 at 4:03 pm
great, haven’t seen a better way to communicate this message by using the brand itself. and i love the fact, that they are using the logo - so much for “never touch the logo”.
May 6th, 2007 at 4:57 pm
nothing to add to susann’s post
May 7th, 2007 at 9:34 am
[...] VÃa Adgoodness [...]
May 7th, 2007 at 3:38 pm
Brilliant!
May 7th, 2007 at 4:34 pm
Yeah, you’ve got to be pretty confident about your corporate identity to do this kind of work. Unfocusing and shaking are one thing, but actually misspelling it? Very cool.
May 8th, 2007 at 7:38 am
[...] Klasse “enjoy responsibility”-Kampagne von BBDO, Toronto, die mit verschiedenen Motiven gekonnt mit dem Thema Alkohol und dem Markennamen Guinness spielt. Gesehen bei adgoodness. [...]
May 8th, 2007 at 12:02 pm
I want one of those glasses
June 8th, 2007 at 1:29 pm
[...] Mehr von der neuen Guiness-Kampagne gibt’s hier… [...]
March 18th, 2008 at 9:43 am
Pure brilliance. Very simple the message and clearly extremely effective. All you have to do now, is get these adverts plastered all over La Paz in Bolivia. Can you believe that there is hardly a drop of the Guinness goodness at 13,000 ft? There’s a Guinness drought up here. Now, there’s a challenge for you.