Its My Party
Agency: GJP Advertising + Design, Toronto.
Creative Director: Lisa Greenberg, Trevor Schoenfeld
Art Director: Irene Pau
Copywriter: Kristofer Richardson
Creative Director: Lisa Greenberg, Trevor Schoenfeld
Art Director: Irene Pau
Copywriter: Kristofer Richardson
Posted in Guerilla 
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May 24th, 2007 at 10:07 am
[...] via adgoodness [...]
May 24th, 2007 at 12:48 pm
wow, great idea. wish i’d thought of it.
May 24th, 2007 at 4:24 pm
[...] This is genius “surprise” advertising. Matchbox also has their wheels turning in their labs. [...]
May 25th, 2007 at 1:59 am
This is positively insane! Great idea, but how long did the strips stay up? Ideally, it would have to “fly” long enough for people to read the text.
And woe to the unfortunate passer-by who happened to be walking ON the grates.
May 25th, 2007 at 2:43 am
This is a great idea, but the problem is that it’s streamers, and from the looks of it, they don’t just fold back down to their small size. So the surprise only works once and then has to be reset by a person. That doesn’t seem like a convenient or cost-effective way of advertising. Still, VERY cool idea.
May 25th, 2007 at 8:07 am
via
http://www.spotanatomy.info/index.php/2007/05/25/striscioni_toronto_party
May 25th, 2007 at 7:05 pm
All these advertisements look so creative, but how many withstand even a couple of days to kids? I’d imagine they’d be ripping off and leaving a horrible mess.
May 29th, 2007 at 1:40 am
[...] bei adgoodness Ähnliche [...]
May 29th, 2007 at 2:38 am
Loved it!
June 24th, 2007 at 11:34 pm
[...] today, I came across a guerilla campaign for a party supply store (think Party City or Party Pig). Here is the “ad” that they came up with. This is the kind of stuff I want to do. Stuff that [...]