I agree, very nice pictures but the idea is very déja vu. Cannes 3 years ago? I recall this campaign for a soundstudio.
I second that. Well art directed, but yes – it’s quite literal. And the line could’ve been written a lot better.
This is a matter of the marketing promising more than the product can deliver. Crappy flash on a point-and-shoot camera will never do that.
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The shots look nice enough. The idea? Sorry but painfully, painfully literal.