Optimum Nutrition
Agency: DraftFCB, Chicago.
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Posted in Magazine Use 
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May 10th, 2007 at 1:59 pm
Very clean design and a strong idea. I can definitely see these in a magazine like Men’s Health. The forearm spread is the best and easiest to connect too, whether you’re sitting on the john or in the dentist’s office.
May 10th, 2007 at 2:09 pm
yuck
May 10th, 2007 at 2:45 pm
it doent look good, or healthy, but it’s up to the market
May 10th, 2007 at 4:44 pm
It would never cross my mind to hold these up to my own body.
May 10th, 2007 at 8:23 pm
hahah, for fanatic body builders maybe
May 11th, 2007 at 11:49 am
I always wonder about ads with such an extreme image it could really only appeal to those already heavily involved in the subject. Then I guess it’s just a matter of picking one protein powder over another.
It is an interesting and interactive concept, I suppose I’m just turned off by the idea of extreme bodybuilding and big throbbing veins…
May 12th, 2007 at 10:53 am
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May 14th, 2007 at 2:00 pm
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May 26th, 2007 at 3:52 am
It looks like the arms in the last two photos are in pain.
June 20th, 2007 at 11:28 am
I’m a big fan of ON! products.
I saw these ads on Muscle and Fitness the first time and I couldn’t resist try it myself! =)
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Kevin Yao
Preface Media, Inc.
www.PrefaceMedia.com