Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
yuck
it doent look good, or healthy, but it’s up to the market
It would never cross my mind to hold these up to my own body.
hahah, for fanatic body builders maybe
I always wonder about ads with such an extreme image it could really only appeal to those already heavily involved in the subject. Then I guess it’s just a matter of picking one protein powder over another.
It is an interesting and interactive concept, I suppose I’m just turned off by the idea of extreme bodybuilding and big throbbing veins…
It looks like the arms in the last two photos are in pain.
I’m a big fan of ON! products.
I saw these ads on Muscle and Fitness the first time and I couldn’t resist try it myself! =)
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Kevin Yao
Preface Media, Inc.
http://www.PrefaceMedia.com
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Very clean design and a strong idea. I can definitely see these in a magazine like Men’s Health. The forearm spread is the best and easiest to connect too, whether you’re sitting on the john or in the dentist’s office.