7 Responses to “Raid”

1. Brian Says:
   May 8th, 2007 at 8:44 am

   My initial response was very positive - a creative notion.

   Then, as I started to dig deeper, I found myself liking it less and less. I realize that early in the flight of the bumblebee, there are notes that sound like bees - but literally translated, one could construe this as “raid taking out musical notes”. I don’t think the correlation between the musical notes and bugs is strong enough, and that it derives it’s suggestion of being a bug killer from the word “bumblebee” in the title written above the staves. It feels sort of akin to grasping at straws for a reference, in my opinion.

   Furthermore, I don’t know if it’s their brand slogan, but “Kill them dead”? Come on.

2. SteveDurnin Says:
   May 8th, 2007 at 10:34 am

   It would be better without the notes on the “ground”.

3. Qat Says:
   May 8th, 2007 at 11:31 am

   Moreover, the bees and bumblebees are some safe and useful bugs and precious environmental indicators. Putting the enphasis on the killing of those is a very bad move.

   So, even if the ad is quite fun or witty at first sight, it carries a message about destroying both creativeness (the music) and the useful bugs…

   baaad move !

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5. Yulia Says:
   May 10th, 2007 at 9:52 pm

   Seems like a portfolio piece. The tag ike isn’t even in English. “Kill them dead?” WTF? Can you kill someone till they are not dead!? It’s a stretch. If there was a “Flight of the cockroach” I’d buy the ad. Plus it’s a 1-off. Where’s the series?

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