It would be better without the notes on the “ground”.
Moreover, the bees and bumblebees are some safe and useful bugs and precious environmental indicators. Putting the enphasis on the killing of those is a very bad move.
So, even if the ad is quite fun or witty at first sight, it carries a message about destroying both creativeness (the music) and the useful bugs…
baaad move !
Seems like a portfolio piece. The tag ike isn’t even in English. “Kill them dead?” WTF? Can you kill someone till they are not dead!? It’s a stretch. If there was a “Flight of the cockroach” I’d buy the ad. Plus it’s a 1-off. Where’s the series?
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My initial response was very positive – a creative notion.
Then, as I started to dig deeper, I found myself liking it less and less. I realize that early in the flight of the bumblebee, there are notes that sound like bees – but literally translated, one could construe this as “raid taking out musical notes”. I don’t think the correlation between the musical notes and bugs is strong enough, and that it derives it’s suggestion of being a bug killer from the word “bumblebee” in the title written above the staves. It feels sort of akin to grasping at straws for a reference, in my opinion.
Furthermore, I don’t know if it’s their brand slogan, but “Kill them dead”? Come on.