5 responded to this post

 Bob said on May 8th, 2007

They’re okay.

But I’ve come to the conclusion that small toy cars and trucks must have the largest ad budgets in the world.

Even REAL car acounts don’t run as many double-page, 4-color spreads as the toys do.

 whatthe said on May 8th, 2007

Awesome, awesome, awesome, great stuff guys

 Nicole said on May 9th, 2007

“Copywriter: Tim Cairns”

Tim has really gone above and beyond on this one.

 Bob said on May 10th, 2007

He might have come up with the idea.

“Copywriter” and “art director” are a little old school. It’s really just about ideas.

Although, it doesn’t hurt to know how to write if you’re a copywriter.

 Andrew said on May 10th, 2007

Let me preface by saying, I grew up with Tonka, I loved my dump truck, it was practically indestructible… Rain, negligence, abuse… what have you.

These speck ads seem about right, but are they geared towards children or adults? Would this really make an adult buy their child a Tonka? I think Play Tough, Tonka Tough is and will always be Tonka’s strongest approach/direction.

The ads are however very creative, and I agree Tim needs to get a real zinger in there for the final output.

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