Agency: Leo Burnett, Australia.
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Not really…it’s got the call to action there.
That is smooth.
Wow! Intense. Really pulls at the heart strings and makes you think more about the situation. Nice work.
Emotional and interactive. The conclusion at the end is really moving. Through the interaction it encourages the viewer without being aggressive, to be proactive and assist the Mission.
Clever and to the point. How come you cannot remove the blanket once you tuck him in?
wouldn’t realise it was interactive either- but agree, very powerful imagery (i just want to scrape that little fella off the ground and give him a hug – and a blanket)
The cleverness lies in the simplicity of the ad – and it’s the simple things that we remember, and the simple things that make a difference.
As above though, it took me a while to realise the ad was interactive.
great idea, the interaction re-inforces the mesage, which is pretty hard to do
Nice work Leo’s. Really clever way of showing how easy it is to help the Mission. Emotive too.
Great idea and extremely creative. Maybe just need to make the fact that it is interactive more obvious to avoid the reader skipping over it.
It’s refreshing to see a clever idea translating effectively into the digital space.
I think a stronger call for interaction would have re-enforced the message even further.
it conveys the idea in a gentle way i think, anyway, i was touched. nice work!
IT’S A GHOST! TOO HEAVY TO BECAME A REAL BANNER… NO WEBSITE WILL ALLOW TO PUT IT ON.
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Uhm well… cute idea, good execution, too. But weren’t it featured here, I’d never have gotten the idea to interact with the banner. I would have just ignored it like all the others.