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    WWF Ocean Levels


    Agency: DraftFCB, Toronto.
    Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
    Art Director: Mike Doneghey
    Copywriter: Chris Joakim

    TAGS: Billboard, Canada, DraftFCB, Ocean Levels, Outdoor, Sun, Toronto, WWF

    RELATED POSTS: 8 Creative Critics,Chrysler Rebranding,La Piazza,

    Posted in Outdoor   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Thursday, May 17th, 2007 at 1:21 pm and is filed under Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    16 Responses to “WWF Ocean Levels”

    1. Scott Says:
      May 17th, 2007 at 4:01 pm

      really really cool!

    2. David H. Says:
      May 17th, 2007 at 5:27 pm

      Cool, but only in a time lapse video. The point won’t really be made to the average driver, not too mention what happens if it’s a cloudy day with no distinct shadow. If that happens, it’s just a boring billboard.

    3. Raph Says:
      May 17th, 2007 at 6:43 pm

      I agree with David. It’s well thought off in theory. But isn’t too realistic for me. A shame because it’s a nice idea. And it’s not the first billboard idea who uses the light of the sun to cast a shadow.

    4. inattentive Says:
      May 17th, 2007 at 8:57 pm

      It’s a good idea. However its only working in the morning. During the afternoon, the “sea level” actually movin’ down.
      I prefer some ad which working in the whole day long.

    5. theone Says:
      May 17th, 2007 at 9:13 pm

      Cool but in reality we would not know the sea level is create by the shadow.

      and also, how about sunset? hehe

    6. Tekrotzen Says:
      May 17th, 2007 at 9:58 pm

      “Cool, but only in a time lapse video. The point won’t really be made to the average driver.”

      Well, maybe not to the average driver, but to me and the friends I’m going to forward this video, and their friends, and… ;)

    7. ssset Says:
      May 18th, 2007 at 3:10 am

      well, it’s a pretty cool idea, but is this billboard the right media/way to communicate. thought: as people drive/walk by they won’t see the sea level rising. there’s probably a better way to execute this cool idea

    8. Il WWF e il livello dell’oceano at Brand Care Says:
      May 18th, 2007 at 5:07 am

      [...] via [...]

    9. Kristen A Says:
      May 18th, 2007 at 8:04 pm

      Its probably placed in a place where the same people pass it everyday, thus noticing the change.

    10. Subway Marketing » Blog Archive » Lutter contre la hausse du niveau de l’eau Says:
      May 19th, 2007 at 8:19 am

      [...] Source [...]

    11. André Breda Says:
      May 21st, 2007 at 8:55 am

      I think it is a great idea, maybe you’re right about what happens at night time, it does get boring but at least it still has the message. I’m with Kristen A, its probably placed somewhere where the same people pass it and notice the effect, or even in the middle of the city and the tourists or even the people that work there will certainly notice it.

    12. Merenpinta kohoaa « the hottest things of today and tomorrow Says:
      May 23rd, 2007 at 2:40 am

      [...] via [...]

    13. ipub Says:
      May 23rd, 2007 at 9:26 am

      que dire de plus sinon Merci !

    14. J. M. Stovepipe Says:
      May 23rd, 2007 at 1:30 pm

      From what I can tell it looks like it starts working as the sun passes over it after noon sometime. So the water level would never go back down, if would stay high, the sun would set, and the water level would just slowly fade.

    15. Doobybrain.com » Blog Archive » Last night…couldn’t even get an answer! Says:
      May 24th, 2007 at 4:32 pm

      [...] WWF ocean levels rising billboard. Nice effect. [...]

    16. Anepco - Blog Publicidad Exterior » Blog Archive » Valla contra el cambio climático Says:
      May 27th, 2007 at 2:27 pm

      [...] a los amigos del Blog de Markarina nos encontramos con esta interesante Campaña donde se utiliza “una sombra” proyectada [...]

    Leave a Reply


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