Cool, but only in a time lapse video. The point won’t really be made to the average driver, not too mention what happens if it’s a cloudy day with no distinct shadow. If that happens, it’s just a boring billboard.
I agree with David. It’s well thought off in theory. But isn’t too realistic for me. A shame because it’s a nice idea. And it’s not the first billboard idea who uses the light of the sun to cast a shadow.
It’s a good idea. However its only working in the morning. During the afternoon, the “sea level” actually movin’ down.
I prefer some ad which working in the whole day long.
Cool but in reality we would not know the sea level is create by the shadow.
and also, how about sunset? hehe
“Cool, but only in a time lapse video. The point won’t really be made to the average driver.”
Well, maybe not to the average driver, but to me and the friends I’m going to forward this video, and their friends, and… 
well, it’s a pretty cool idea, but is this billboard the right media/way to communicate. thought: as people drive/walk by they won’t see the sea level rising. there’s probably a better way to execute this cool idea
Its probably placed in a place where the same people pass it everyday, thus noticing the change.
I think it is a great idea, maybe you’re right about what happens at night time, it does get boring but at least it still has the message. I’m with Kristen A, its probably placed somewhere where the same people pass it and notice the effect, or even in the middle of the city and the tourists or even the people that work there will certainly notice it.
que dire de plus sinon Merci !
From what I can tell it looks like it starts working as the sun passes over it after noon sometime. So the water level would never go back down, if would stay high, the sun would set, and the water level would just slowly fade.
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really really cool!