WWF Ocean Levels
Agency: DraftFCB, Toronto.
Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Mike Doneghey
Copywriter: Chris Joakim
Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Mike Doneghey
Copywriter: Chris Joakim











May 17th, 2007 at 4:01 pm
really really cool!
May 17th, 2007 at 5:27 pm
Cool, but only in a time lapse video. The point won’t really be made to the average driver, not too mention what happens if it’s a cloudy day with no distinct shadow. If that happens, it’s just a boring billboard.
May 17th, 2007 at 6:43 pm
I agree with David. It’s well thought off in theory. But isn’t too realistic for me. A shame because it’s a nice idea. And it’s not the first billboard idea who uses the light of the sun to cast a shadow.
May 17th, 2007 at 8:57 pm
It’s a good idea. However its only working in the morning. During the afternoon, the “sea level” actually movin’ down.
I prefer some ad which working in the whole day long.
May 17th, 2007 at 9:13 pm
Cool but in reality we would not know the sea level is create by the shadow.
and also, how about sunset? hehe
May 17th, 2007 at 9:58 pm
“Cool, but only in a time lapse video. The point won’t really be made to the average driver.”
Well, maybe not to the average driver, but to me and the friends I’m going to forward this video, and their friends, and…
May 18th, 2007 at 3:10 am
well, it’s a pretty cool idea, but is this billboard the right media/way to communicate. thought: as people drive/walk by they won’t see the sea level rising. there’s probably a better way to execute this cool idea
May 18th, 2007 at 5:07 am
[...] via [...]
May 18th, 2007 at 8:04 pm
Its probably placed in a place where the same people pass it everyday, thus noticing the change.
May 19th, 2007 at 8:19 am
[...] Source [...]
May 21st, 2007 at 8:55 am
I think it is a great idea, maybe you’re right about what happens at night time, it does get boring but at least it still has the message. I’m with Kristen A, its probably placed somewhere where the same people pass it and notice the effect, or even in the middle of the city and the tourists or even the people that work there will certainly notice it.
May 23rd, 2007 at 2:40 am
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May 23rd, 2007 at 9:26 am
que dire de plus sinon Merci !
May 23rd, 2007 at 1:30 pm
From what I can tell it looks like it starts working as the sun passes over it after noon sometime. So the water level would never go back down, if would stay high, the sun would set, and the water level would just slowly fade.
May 24th, 2007 at 4:32 pm
[...] WWF ocean levels rising billboard. Nice effect. [...]
May 27th, 2007 at 2:27 pm
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