7 Responses to “WWF Petition”

1. Francesco Says:
   May 21st, 2007 at 2:31 am

   The same idea was used by COOP Italia, a famous supermarket chain, to invite people to sign a petition to admit the sale of drugs by the supermarkets.
   The claim of that campaign was (more or less): sign to lower the “fever” of prices (= too high prices).

   This adv was done by Saatchi & Saatchi, but i’m not too sure about that..

2. David H. Says:
   May 21st, 2007 at 3:06 am

   Yeah…I’d give it about five…maybe ten minutes tops before that pen is history and the point of the ad is lost.

3. Spotanatomy Says:
   May 21st, 2007 at 7:21 am

   via
   http://www.spotanatomy.info/index.php/2007/05/21/campagne_wwf_acqua_ombra_termometro

4. marketing » Blog Archive » Termometri e ombre per WWF Says:
   May 21st, 2007 at 7:37 am

   [...] via, via [...]

5. Chris Says:
   May 21st, 2007 at 8:41 am

   I wonder if this add will get Dugg like the last WWF ad shown here.

6. James Says:
   May 21st, 2007 at 2:16 pm

   I think of all their ads, this one is by far their worst.

   On first glance by about 20 people I showed it to, every one of them read it as this:

   No one’s willing to sign up to stop global warming until the temp drops.

   Once you stop to really look at it you kinda get the point.

7. Kristen A Says:
   May 22nd, 2007 at 3:59 am

   That’s pretty pathetic.