Agency: Grey Worldwide, Dubai.
Creative Director: Alisdair Miller
Art Director: Prasad Pradhan
Copywriter: Murugan R.S.
Creative Director: Alisdair Miller
Art Director: Prasad Pradhan
Copywriter: Murugan R.S.
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It’s seldom you see an ad that’s on the one hand extremely witty and to the point, but on the other hand can totally blow up in your face. Either the car is so fun to drive you take huge detours just for the joy of it, or Audi has some really screwy GPS navigation built in. But yeah, love the concept.
Not great.
Interesting, if ‘dark’ work done by Grey Dubai
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June 4th, 2007 at 2:31 am
Unser täglich Link » Blog Archiv » Audi TT auf Umwegen mention something about this post....
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Didn’t somebody do a very similar spot for the new Mini? This is very clever, but I wonder if it would have worked better as a roadmap than aerial imagery…