Agency: Marcel Paris.
Found at: AdHunt.
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VIVA MARCEL !!!
not really impressed. It’s not bad but lacks originallity
I like the idea, a lot! And the art direction isn’t ‘wow’ but serves the idea. I do have a big problem with the end line. Beyond the news? I’m not convinced. Before sending this to Cannes, Marcel might want to rework the end line. If you claim to be a hot shop, better make sure your copywriting is also hot. I’m only going through the effort because the idea is really good. So, nothing personal.
I was intruiged enough to enlarge the photo in order to read the text. Well done.
Yea, the headline could be a little more connected to the image.
I thought this was brilliant. My favorite thing that I saw at Cannes. Bravo.
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Neat idea; Well executed.