The new Olympic emblem is based on the number 2012 – the year the Games take place and includes the Olympic Rings and the word London.
For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape. Available in four colours â€“ pink, blue, green and orange – the new emblem is modern and will be dynamic, evolving in the years between now and 2012.
I am a little confused about this one, and not sure how much i really like this. Feels kind of half finished to me. What are your thoughts? You can read more and watch a video here.