Kill it with fire. Seems really thrown together and haphazard. Like the designer was working too much on making it “funky” and near deadline realized he forgot to put in the rings, so he just slapped them onto the largest available space. Ugh. I’m not even going to get into the font.

The BBC website is also allowing people to submit their own ideas for logos, some of which are much better than this one.

I’m disappointed that the designers fell into the current New Rave trend which I think will be outdated by 2012. The logo has little or nothing to do with British culture. The colors make me sick and the seizure-inducing video isn’t much better.

2 0 > . 2 ?

Terrible. Looks like the german pharmacy logo exploded…

http://www.oberstaufen.de/se_data/_filebank/sonstige/apotheke.gif

A friend has done a wonderful send up of the logo,
Never Mind the Bollocks, Here’s the Olympics!

Maybe when it continues to ‘evolve’, it could ‘evolve’ into a real logo.

looks like rocks or stone tools from the stone age… what in the world is that?!

There are several problems:
1. what kind of briefing has the customer (COI) given to its agency
2. creative teams let their heads go ahead
3. agency account manager dont spot their creative
4. account manager presents “this logo”
5. customer loves it

I cant understand…where in this chain somebody became blind?

is this going to be official..? NO RIGHT?!!! don’t joke with me.

With all the negative response to this design, it wouldn’t surprise me if it gets pulled, although my initial negative reaction to the logo was tempered somewhat by the video: they clearly have lots of interesting ideas about how the basic design will be used and adapted. Problem is, most people won’t see the video, and the basic design is hard to “get” at first glance. Edgy design has its place, but why use it for something that is intended to reach out to so many people. It’s like using a really distressed font for the identity of a day care.

I LIKE THIS LOGO!

I admit the shapes don’t make for the best readability, but here is what I thought when I first saw this logo:
I did not recognize any letter or number or word, instead it looked to me as if someone had drawn the continents of the Earth (except Australia), close to each other, kind of Pangea style. I interpreted this as a strong meaning, fitting perfectly well the spirit of the Olympics, bringing athletes and peoples closer

And then only, I distinguished the “word” 2012

A very clever logo, because either way you look at it (continents or year) you end up seeing the “mirror” effect

And don’t call me biased, I’m from Paris, France

–
http://www.myspace.com/balbec

I feel sorry for the designer behind the logo. Imagine when he goes to an interview, opens his book, and everyone in the room gasps and says “That was YOU”. Then again, if the design community so passionately against it, I imagine there was a lot of pressure from the account department, and maybe even some over-the-shoulder designing by our friends at London 2012.

A losing athlete’s broken body? My brain with a hangover? Last minute desperation when the designer realized what the deadline was?

I can see why people would be a little…..uh….angry about this. The cited price tag for this brand in our local newspaper was $843,000.

I think they could have saved themselves some money and just gone to Value Village and paid the $13 for one of their vintage neon t-shirts from the 80′s and used the graphic from that. Problem Solved.

In all seriousness though, i like the fact that it is so bold and so unconventional. But it’s just incoheirant at this stage. I little more process would have helped a little…

By the way, the promo video on the official website was changed because of epileptic attacks.

Pathetic, dull, cheap looking and looks like an old 80′s blue peter childrens “here’s one we did in about a minute” tasks. Design something that is sooo sh*****t and we’ll see if it works! An absolute joke! olymipics original logo was good.. something along those lines would have been a hell of a lot better… well anythings better than this monster

http://www.go-london.gov.uk/GOLNewsletter/january04/images/olympics2.jpg

i think their target people are the youngster…but still I did understand why it must end up wit this one…bcoz their are so many ideas that can be made…it looks like a 70′s or 80′s design on a shirt….the world is seeing this, it should be a BANG! not a slap on a face…

The Breif was as follows:

1. Must be loud, garish, almost arrogant and piss everyone off immediately
2. Must only be relevant to people utterly out of touch with “the kids” and suggest the words “zbowapppzinnng – oh yeah!”
3. Must involve Timmy Mallet
4. T-Mobile have slipped us a fortune in brown envelopes stuffed with reddies – work that in

I think they did a good job!

It has grown on us… at first shocking, but now it stands out.

Look at the controversy it has created. Creative in the 21st century needsa to do that.

I totally agree, it really looks unfinished or there is something really missing, it kinda looks juvenile or maybe its just me.
I had a very high expectations and maybe this is why it dos not stand out for me.